Director, Retail Sales- Large Store Central

Director, Retail Sales – Large Store Central Retail Channel

fairlife, LLC is a Chicago‑based nutrition company that creates great‑tasting, nutrition‑rich dairy products to nourish consumers. With over $3 B in annual retail sales, fairlife’s portfolio includes lactose‑free, real‑dairy products such as fairlife Ultra‑Filtered Milk, Core Power High‑Protein Shakes, and fairlife Nutrition Plan.

fairlife is a wholly owned subsidiary of The Coca‑Cola Company and has been recognized for its industry‑leading innovation.

The Director, Retail Sales – Large Store Central Retail Channel is responsible for driving sales growth, market share, and customer development across major grocery and large‑format retail accounts within the Central U.S. region. The role leads the development and execution of strategic sales plans that support company objectives, customer growth, and overall business performance.

As a key sales leader, the Director builds strategic relationships with National and Regional Grocery Retailers, Coca‑Cola North America Customer Teams, Coca‑Cola Bottling Partners, and Acosta Sales Teams to accelerate growth across the fairlife portfolio. The individual leads a high‑performing sales team, fosters a culture of accountability and results, and partners cross‑functionally with Marketing, Finance, Insights, Supply Chain, and Commercial teams to deliver profitable growth and best‑in‑class execution.

• Drive revenue growth, market share gains, and distribution expansion across key grocery and large‑format retail customers within the Central Retail Channel.
• Lead customer development through Joint Business Planning, annual negotiations, promotional planning, and assortment optimization that align with company growth objectives.
• Partner with Marketing, Finance, Insights, Supply Chain, and Commercial teams to develop and execute customer growth strategies.
• Identify opportunities through market trends, syndicated data, shopper insights, and competitive analysis.
• Manage trade spending, customer investments, and marketing budgets to maximize ROI while maintaining fiscal responsibility.
• Build, coach, and develop a high‑performing sales team through effective leadership, talent development, and performance management.
• Develop and maintain strong executive‑level relationships with key customers and business partners.

• Bachelor’s degree in Business Administration, Sales, Marketing, Finance, or related field required; MBA preferred.
• Minimum of 8 years of progressive experience in Sales, Account Management, Customer Development, National Accounts, or Retail Sales within the CPG, food and beverage, or consumer products industry.
• Minimum of 2 years of successful sales leadership experience with responsibility for leading and developing high‑performing teams.
• Strong knowledge of CPG sales strategy, customer development, category management, trade promotion management, and revenue growth management.
• Demonstrated success delivering sales growth, market share expansion, distribution gains, and customer profitability objectives.
• Strong strategic planning, negotiation, and relationship‑building skills.
• Excellent written, verbal, presentation, and communication skills.
• Strong financial and business acumen, including budget management, forecasting, trade spend optimization, and P&L accountability.

• Comprehensive medical, dental, and vision coverage, effective day one.
• Supplemental health plans (hospital indemnity, accident, and critical illness insurance).
• Paid time off to recharge and support work‑life balance.
• Paid parental leave & adoption assistance (up to $10,000).
• Parental support & family care benefits, including childcare resources and lactation support.
• 401(k) with up to 9% employer match.
• Wellness reimbursement (up to $500 for qualified wellbeing expenses).
• Employee Assistance Program (EAP) for emotional wellbeing and work‑life support.
• Company‑paid life insurance and short‑term disability.
• Employer HSA funding (for HDHP participants).
• Tuition reimbursement (up to $10,000) and student loan repayment ($200/month).
• Learning and development programs.
• Rewards & recognition, matching gifts,…