Director of Sales

The Director of Sales, Central US is responsible for leading all sales and marketing initiatives for Boisset wine brands within an assigned geographic territory. This role drives revenue growth, distributor performance, pricing strategy, promotional execution, and profitability management across the region. The ideal candidate is a strategic sales leader with extensive beverage alcohol industry experience, strong distributor management expertise, and a proven track record of exceeding revenue targets and managing budgets.

The ideal candidate must reside in Illinois or Texas.

Set and communicate sales targets to wholesale distributors and district sales managers

Monitor pricing, inventory levels, depletions, and margin performance

Conduct brand-level profit & loss analysis and adjust strategies accordingly

Track sales data and market trends to identify growth opportunities

Lead regional distributor meetings to communicate pricing, programs, and sales objectives

Build and maintain strong relationships with wholesale distributors and key account principals

Drive distributor accountability and performance against regional goals

Optimize product placement and promotional execution within accounts

Partner with Marketing on regional promotions, incentives, and new product launches

Manage promotional budgets, distributor incentives, and trade spend

Represent Boisset Collection at trade events and industry functions

Ensure effective pricing strategies to maximize brand visibility and profitability

Manage regional budgets including T&E, promotions, incentives, and office expenses

Prepare sales reports, forecasts, and regional performance updates for SVP of Sales

Monitor compliance with local, state, and federal alcoholic beverage regulations

Maintain accurate expense reporting and documentation

Supervise district sales managers and regional sales team members (as applicable)

Communicate regularly with EVP of Sales regarding market conditions and performance

Support cross-functional initiatives and special projects as assigned.

Qualifications

Education & Experience

Bachelor’s Degree (B.A. or B.S.) required

5- 15 years of progressive sales leadership experience, preferably in wine, spirits, or beverage alcohol

Proven success in distributor management, budget oversight, and revenue growth

Strong knowledge of alcoholic beverage compliance and regulatory environment

Required Skills

Strategic sales planning and execution

Budget management and profit margin analysis

Data analysis and sales forecasting

Pricing strategy and promotional planning

Relationship management with distributors and key accounts

Strong presentation and communication skills

Strong distributor-relationship and negotiation skills.

Intermediate proficiency in Microsoft Office (Excel, Word, Outlook)

Additional Requirements

Valid driver’s license with insurable driving record

Ability to travel daily within region, including overnight and air travel

Ability to lift up to 40 lbs

Office, distributor, retail, restaurant, and trade event environments

Regular regional travel with occasional evenings and weekends

Combination of in-office, field sales, and travel-based work