Sales Development Representative; SDR

About Askable

Hey, we're Askable - the world's most loved user research platform. Loved by whom you ask? Doordash, Sephora, Canva, Mastercard, McDonald's and hundreds more. Not bad right?

Companies building apps and products need to talk to their customers before they build. Finding the right people to talk to is slow and painful. That's us. We find them, we screen them, we pay them, and we hand over the interviews already turned into clear answers our customers can act on.

The hard part is trust. Plenty of tools will hand you  insights  you can't trace to anyone real. Ours come with the person, the moment, and the video clip attached. That's the whole pitch, and it's the one you'll be making.

We’ve also spun up Askable Labs, working with frontier AI labs who need that same real human input to train their models on.

Started in 2017. Now a team across Brisbane, London and Chicago, and we’re growing the US hard.

––––––––––––––––––––

Our culture drives everything we do. We live it, breathe it, and work every day to make Askable a place where people can thrive. We believe work should be fulfilling, exciting, and meaningful.

Here, you’re not just part of a team. You’re part of a community that cares about what they’re building and how they’re building it. In fact, we take culture so seriously that we wrote a book on it. Our Culture Book guides what we stand for, how we work, and the values that unite us. Because nothing beats winning with a team you genuinely love working with.

––––––––––––––––––––

We’re hiring a high-energy Sales Development Representative (SDR) to hunt for new business and fuel our US growth. You’ll build our outbound motion from the ground up alongside our Head of Sales Development.

You’ll be the first point of contact for Research, UX, and Product leaders at enterprise brands. Your mission is quality pipeline: smart account selection, real research, messaging that lands, and clean handoffs to your AE.

You’ll work cold outbound across phone, email, and Linked In. You’ll also work the warm stuff. Webinars, content, event lists, and our Insight Exchange dinners are some of the best doors we have into hard-to-reach stakeholders, and you’ll own turning that interest into meetings. No travel required.

You won’t be doing this alone. We’re bringing on multiple SDRs to build this function together, so you’ll ramp alongside people learning the same thing at the same time.

––––––––––––––––––––

• Outbound prospecting: Build and own your target lists. Companies, personas, buying signals. Then run multi-channel cadences (phone, email, Linked In) to open conversations.

• Account research and mapping: Go deep before you reach out. Form a view on what’s likely going on inside an account, then map the buying committee and multi-thread across economic buyers, champions, and influencers.

• Warm and inbound leads: Work leads from marketing activations and convert interest into qualified meetings, fast.

• Events as an  in : Run pre-event outreach (list building, warm-up messaging, RSVPs) and post-event follow-up that actually converts. Quick, thoughtful, human.

• Qualification: Qualify for fit and intent. Pain, stakes, urgency, stakeholders, process.

• Pipeline generation: Book high-quality discovery meetings for AEs with clear context, notes, and agreed next steps.

• Playbook building: A/B test messaging, watch your conversion rates, and iterate. Share what you learn from the field. Objections, patterns, ICP insights, competitive intel.

• CRM hygiene: Keep Hub Spot clean so handoffs and reporting are frictionless. Use the data to raise the quality of your meetings, not just the count.

––––––––––––––––––––

• Learn our ICP, personas, and value story for enterprise Research and UX teams
• Build consistent outbound rhythms across phone, email, and Linked In
• Start generating repeatable meetings that convert into qualified pipeline
• Contribute to improving our messaging, sequences, and sales plays

––––––––––––––––––––

• Outbound experience: SDR/BDR experience is preferred, but we also value comparable outbound experience…