Sales Director — INSÓLITO Tequila

Reports to: VP of Sales

INSÓLITO is looking for an entrepreneurial, highly motivated Sales Director to own and grow Chicago
. This is a hands‑on role for someone who thrives in a fast‑moving environment, builds strong key account relationships, has deep market knowledge, and takes initiative to turn them into long term results.

You’ll be responsible for growing distribution and velocity, developing key on‑and‑off‑premise accounts, managing distributor relationships, and bringing the INSÓLITO brand to life in‑market. We’re a growing company, so we’re looking for someone who is comfortable thinking strategically while also rolling up their sleeves and executing.

• Grow the Market: Develop and execute a market‑level sales plan focused on distribution, velocity, key accounts, and sustainable growth.
• Manage Distributor Partnerships: Build strong relationships from the street level through distributor leadership, including ride‑withs, manager meetings, GSMs, and market blitzes.
• Win Key Accounts: Identify, pursue, and secure high‑value on‑and‑off‑premise opportunities while growing existing accounts.
• Create Demand: Execute promotions, tastings, tequila dinners, account activations, and other programs that build awareness and drive trial.
• Build the Brand: Serve as the face of INSÓLITO in your market, educating accounts, distributor teams, and consumers on our tequila and brand story.
• Own Your Numbers: Collectively set market goals, track KPIs, manage budgets, and hold yourself and distributor partners accountable to the sales plan.
• Stay Close to the Market: Understand what’s happening at the account and consumer level and proactively identify opportunities, challenges, and competitive activity.
• Pitch In: From merchandising an account to supporting an event or moving POS, be willing to jump in where needed to help the market and support the brand to succeed.

What We’re Looking For

• Experience in distributor management and sales within the alcoholic beverage industry.
• Relationships with key on and off premise accounts.
• Strong understanding of the on- and off-premise landscape.
• Entrepreneurial mindset with a bias toward action—you see opportunities and pursue them.
• Strong sales, relationship‑building, negotiation, and communication skills.
• Ability to operate independently, prioritize effectively, and manage multiple initiatives at once.
• Commercial mindset with the ability to use market insights and data to make smart decisions.
• Passion for tequila, spirits, hospitality, and building brands.
• Collaborative, transparent, low‑ego approach and willingness to work outside a traditional job description when the business needs it.
• Bachelor’s degree preferred, but not required.

This is an active, market‑facing position. Candidates must:

• Reside within the assigned territory.
• Have a valid driver’s license, reliable insured vehicle, and ability to travel regularly throughout the market.
• Be available for occasional nights and weekends for account visits, events, and activations.
• Be able to lift and transport up to 50 lbs. of product, merchandise, and event materials.
• Travel as needed for company meetings, market work, and brand education.

INSÓLITO is an entrepreneurial organization where great ideas, initiative, and results matter. Sales Directors receive:

• Competitive base salary.
• Performance-based sales incentive program.
• Auto allowance approved job‑related transportation reimbursement.
• Local marketing and promotional budgets.
• Immersive onboarding and brand education.
• The opportunity to play a meaningful role in building a growing premium tequila brand.

INSÓLITO is a super‑premium, additive free tequila created in partnership with award‑winning country band Midland. Backed by Spirits Innovation Partners, INSÓLITO combines authentic tequila craftsmanship with a distinctive brand built for today’s consumer.

We’re building something ambitious — and we’re looking for people who want to be on our team.