Adobe Alliance Sales Partner

Who We Are

WPP Enterprise Solutions designs, builds, and operates the growth systems that competitive businesses rely on. In a world where AI is reshaping how companies drive growth, we lead clients in business transformation and marketing modernization, connecting strategy directly to execution. Our 12,000 experts in engineering and platforms, commerce, consulting, content transformation, CRM, and CX work within a unified global operating unit across 40+ markets.

WPP Enterprise Solutions works alongside best-in-class partners including Adobe, AWS, Braze, Google, Microsoft, Salesforce, and Shopify, as well as innovators in AI, to deliver growth solutions tailored to the needs of our clients’ businesses. VML, part of WPP, supports WPP Enterprise Solutions by helping brands activate transformation through creativity and experience.

Adobe Alliance Sales

Location: US - (Remote/Hybrid)

Vertical Focus: Consumer Packaged Goods (CPG), Retail

The Opportunity

VML Enterprise Solutions is expanding our Adobe alliance sales capability to drive growth in the CPG and Retail sectors. We’relooking for an experienced alliance seller to own Adobe-centric revenue for these industries—identifying, pursuing, and closing VML billable opportunities through strategic coordination with Adobe field teams and VML account leadership.

This is a quota-carrying alliance sales role focused on driving Adobe-centric client engagements. You will work alongside Adobe’s industry sellers to identify transformation opportunities, position VML’s Adobe implementation capabilities, and close complex deals. Your success depends on your ability to build trusted relationships with both Adobe partners and VML account teams, while navigating complex enterprise sales cycles.

Your wins become proof points that shape how VML and Adobe go to market together. Each closed deal strengthens the partnership, creates referenceable client success, and opens doors for future opportunities across both organizations.

Role Summary

Core Identity: Own Adobe-centric revenue generation for the CPG and Retail verticals in North America. Responsible for identifying and closing VML billable opportunities through coordination with Adobe field sales and VML account teams.

Role Framework: This role operates across three primary motions:

• Client Engagement (40%):
  Lead Adobe-centric client pursuits, from qualification through close
• Partner Coordination (35%):
  Align with Adobe field teams on joint opportunities and account strategies
• Internal Orchestration (25%):
  Coordinate VML resources—solutions, delivery, executives to win deals

Accountability: You carry quota and are accountable for Adobe-attributed revenue within your vertical portfolio. Success is measured by closed deals, pipeline health, and strength of Adobe field relationships.

Core Responsibilities

Client Engagement (40%)

• Lead Adobe-centric sales pursuits from initial qualification through contract close
• Develop and present VML’s Adobe capabilities to C-suite and senior marketing/technology leaders
• Position Adobe Experience Platform, AEM, Real-Time CDP, and Journey Optimizer for CPG and retail use cases
• Facilitate executive briefings and workshops with clients and Adobe leadership
• Navigate complex procurement processes in CPG and retail organizations

Partner Coordination (35%)

• Build and maintain trusted relationships with Adobe industry sales teams focused on retail and CPG
• Participate in joint account planning with Adobe field sellers
• Coordinate with Adobe on opportunity registration and deal support
• Attend Adobe partner events and leverage partner programs (Exchange, SPP) for deal acceleration
• Represent VML at Adobe Summit, retail industry events, and customer engagements

Internal Orchestration (25%)

• Collaborate with VML…