SVP, Business Development Lead, Public Sector

TBWA seeks a highly experienced candidate to serve as the Public Sector Business Development Lead, responsible for driving strategic growth and deepening relationships within the Public Sector. In this role, you will create and execute a go-to-market strategy alongside the portfolio lead while leading the market facing efforts to build brand awareness. Externally, you will develop deep relationships within sectors of government you identify as key strategic growth areas as well as with other public sector growth leads within Omnicom.

These sectors could include Federal Defense, Federal Civilian, State & Local, Public Health and Education sectors (FED + SLED). Internally, this role will lead public sector opportunities and pursuits bringing the right teams together to be awarded and deliver on public sector work.

• Create, develop and deliver a go-to-market plan focused on public sector opportunities where TBWA might be differentiated, preferred, and competitive in public sector.
• Drive new business growth, accountable for generating and expanding a multi-million-dollar public sector pipeline both as a prime or partnerships with other companies pursuing public sector contracts.
• Oversee opportunity qualification and go/no-go decisions for government pursuits.
• Monitor and identify relevant opportunities across SAM.gov, state procurement portals, GSA schedules and through personal contacts.
• Evaluate RFI’s/RFP’s for strategic fit, win probability, pricing viability, and operational alignment.
• Lead proposal development, ensuring compliance and compelling value propositions.
• Participate in orals, presentations, and contract negotiations with government clients and alliance stakeholders.

• Serve as the primary relationship owner with other Omnicom companies This role will also identify non-Omnicom large business, small business, or consultants for developing mutual trust, establishing joint business plans, and driving ongoing collaboration.
• Orchestrate regular business reviews, pipeline sharing, and opportunity qualification with alliance partners.
• Act as the executive sponsor for joint pursuits and engagements, ensuring alignment of TBWA and partner objectives.

• Represent TBWA at public sector industry events, trade shows, and alliance-sponsored forums to build relationships, establish thought leadership, and drive brand visibility.
• Stay abreast of public sector procurement trends, policy changes, and technology innovation impacting cloud, digital transformation, and marketing technology.
• Mentor and develop TBWA team members, fostering a high-performing, collaborative culture.
• Support recruiting, onboarding, and knowledge sharing to build public sector and alliance sales capability when the portfolio is expanded.

• Number opportunities identified and pursued
• Win rate: percentage of proposals awarded
• Revenue growth

• 15+ years’ experience in public sector business development. Marketing, media, or public relations new business experience a plus.
• Demonstrated success building and scaling business with/through strategic alliances
• Deep understanding of public sector procurement, government contracting, and compliance requirements.
• Proven ability to manage and grow multi-million-dollar revenue streams and pipelines.
• Strong executive presence, with outstanding relationship-building, negotiation, and communication skills.
• Experience overseeing proposal development, delivery excellence, and account management for large government clients.
• Track record of acting as a trusted advisor to C-level and executive stakeholders, both internally and externally.

$200…