Vice President of North America Sales

Thirty-Five Capital’s mission is to help start-up, early stage, and family businesses grow through the strategic infusion of capital and hands‑on leadership. The firm’s focus is on sports and technology, with brands such as Paddletek Pickleball, Chicago Slice Pickleball, Homewood Bat, JAW Bats, and ProXR being part of the ever‑growing portfolio.
35 Services, LLC provides Sales, Marketing, Product Development, Distribution, and back‑office support to Thirty‑Five Capital’s operating companies.

The Vice President of North America Sales will be a highly motivated sales leader with a passion for sports and a proven track record of driving revenue growth across North American markets. This individual will be responsible for developing and executing sales strategies across B2B, retail, wholesale, corporate accounts, distributors, dealers, and other sales channels. The leader will excel at account management, sales strategy, negotiation, relationship building, independent sales representative management, and closing new business.

The ideal candidate is an experienced sales leader with a proven history of growing consumer brands and expanding market share within North America. This individual will build and strengthen relationships with key accounts, retail partners, distributors, dealers, and wholesale customers while identifying new business opportunities and developing strategies to increase revenue and profitability. This position will also oversee relationships with outside e-commerce vendors and marketplace partners.

The Vice President will manage external e-commerce vendors to ensure sales performance, brand standards, pricing, promotions, reporting, and strategic objectives are aligned with company goals. The ideal candidate will also be a dedicated and customer‑focused leader with a passion for delivering exceptional experiences and a proven track record in managing customer‑facing teams and external business partners. Travel up to 25%.

The position is located in our headquarters in Chicago, IL and will report to the President.

As the firm continues to grow quickly, the ideal candidate will possess a tremendous amount of flexibility and resourcefulness regarding traditional duties and responsibilities. The work will continue to change; however, the following functions will form the foundation of the position.

• Develop and execute an integrated North American sales strategy across B2B, B2C, retail, wholesale, corporate, dealer, and distributor channels focused on expanding market share and driving revenue and profit growth.
• Represent the company’s brands with a comprehensive understanding of our products, services, and value proposition across all sales channels.
• Achieve and exceed revenue and profit targets through effective planning, execution, and management of sales channels.
• Identify new business opportunities, prospective customers, retail partners, distributors, dealers, and wholesale accounts to support continued growth.
• Build and strengthen long‑term customer relationships by understanding customer needs and aligning the company’s solutions to drive customer success.
• Manage and develop key relationships with major corporate accounts, wholesale partners, distributors, dealers, retail partners, and outside e-commerce vendors by establishing account strategies, growth targets, and business plans.
• Foster a high‑performance sales culture by directing and motivating independent sales representatives, ambassadors, influencers, and inside sales professionals while establishing incentive programs, sales targets, and performance reporting.
• Build a world‑class Sales team by mentoring, developing, and growing the team they lead, fostering a high‑performance…