Business Development Manager

At SATO America, LLC our mission is to create new value for our customers through products and services of superior quality and to contribute towards a better and more sustainable world. In over 80 years, SATO has fostered a culture of professionalism and customer-centric innovation with an unchanging mission of value creation for customers that, in turn, contributes to a more sustainable world.

Do you have what it takes to be our customer’s most trusted partner for mutual growth, and always essential in an ever-changing world? If so, look no further. We have a place for you

The Business Development Manager (BDM) is accountable for developing, penetrating, and growing assigned end-user accounts within a designated territory of the United States. The BDM is responsible for driving end-user demand and opportunity development through direct engagement with end users and/or through collaboration with authorized channel partners that have established or potential relationships within assigned accounts. The BDM acts as a trusted advisor to assigned end users and channel partners for AIDC and RFID solutions, aligning end-user requirements with SATO products, software, and services while coordinating channel partners and internal resources to deliver successful business outcomes.

• Drive strategic penetration of assigned end-user accounts by developing and executing account plans, building relationships with key stakeholders, identifying business requirements and active initiatives, communicating the value of SATO solutions, and coordinating channel partners and internal resources to support customer success.

• Develop end-user demand by engaging assigned accounts directly and/or through authorized channel partners, uncovering business needs, defining solution requirements, and positioning SATO products, software, and services.
• Identify, engage, develop, and collaborate with authorized channel partners that currently support, or have the potential to support, assigned end-user accounts, including facilitating introductions and helping partners establish new relationships within targeted end-user organizations.
• Develop and maintain annual account growth strategies including opportunity mapping, stakeholder engagement plans, partner alignment, and revenue objectives for assigned end-user accounts.
• Coordinate account activities with channel partners by providing opportunity updates, solution development support, product expertise, presentations, demonstrations, and access to appropriate SATO resources to drive successful customer outcomes.
• Protect and strengthen SATO’s channel relationships while pursuing end-user growth, including managing potential channel conflict and escalating alignment issues when necessary.
• Assess channel coverage and recruit appropriate channel partners when assigned end-user accounts lack adequate support, expertise, or geographic coverage.
• Achieve assigned targets for profitable sales volume and strategic objectives within assigned accounts.
• Lead and coordinate the opportunity-development process for assigned end-user accounts, including new-business targeting, solution development, internal and external resource alignment, channel-partner coordination, proposal support, and successful delivery of the SATO solution.
• Identify and coordinate appropriate internal and external resources, communicate relevant information, and build customer-focused relationships.
• Apply consultative problem-solving skills and internal and external collaboration to create customer value, maximize account penetration, and grow sales across the complete SATO product and solution portfolio.
• Conduct regular account and business reviews with assigned end users and relevant channel partners, establish action plans, define responsibilities, and measure progress against agreed objectives.
• Maintain up-to-date knowledge of relevant markets, technologies, products, and services by completing internal training and researching external content as necessary.
• Complete necessary reporting in a timely manner, including but not limited to forecasting, SFDC opportunity logging, and project updates.
• Provide timely, thorough, and professional responses and assistance to internal and external stakeholders.
• Seek new opportunities through networking, cold calling, and social media channels.
• Prepare and deliver appropriate presentations on products and services.
• Participate in conferences, exhibitions, and industry meet-ups for business…