Sales Director - America -CAM

About Monster Energy:

Forget about blending in.

That’snot our style.

We’rethe risk-takers, the trailblazers, thegame-changers.

We’renot perfect, and wedon’tpretend to be.

We'reraw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career.

It’snot just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

As Sales Director, Central America (CAM), you will serve as the senior commercial leader for the territory, owning the growth agenda and business performance across Guatemala, Honduras, El Salvador, and Belize
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You will be accountable for delivering sustainable revenue growth, market share expansion, profitability, organizational capability, and execution excellence while leading a complex network of distributors, bottlers, customers, and cross-functional partners across the territory.

Acting as the General Manager of the business from a commercial perspective, you will balance growth, profitability, people development, and long-term market expansion to create sustainable value for the organization.
The role serves as the primary business partner to the VP, LATAM Central, translating regional strategy into market execution and delivering sustainable business growth across the territory.

This position serves as the critical link between local markets and global leadership, transforming market opportunities into business results while strengthening Monster Energy’s competitive position.

• COMMERCIAL LEADERSHIP, SALES GROWTH & MARKET EXECUTION:
  Lead the commercial agenda across Guatemala, Honduras, El Salvador, and Belize, delivering sustainable sales growth, market share gains, and profitable execution across all channels. Drive distribution expansion, execution excellence, customer development, and revenue acceleration initiatives. Establish clear performance expectations and execution standards across all markets. Ensure superior in-store execution and marketplace presence to strengthen brand equity and competitive advantage. Lead commercial planning processes to consistently deliver or exceed business objectives.
• MARKET STRATEGY & BUSINESS DEVELOPMENT:
  Develop and execute short and long-term growth strategies aligned with company objectives.
  
  Identify and unlock growth opportunities through channel expansion, route-to-market optimization, portfolio development, and evolving consumer trends. Evaluate competitive dynamics and emerging market opportunities to strengthen market position. Lead strategic initiatives that accelerate sustainable growth and long-term value creation.
• DISTRIBUTOR & BOTTLER PARTNERSHIP MANAGEMENT:
  Build and lead strategic partnerships with distributors, bottlers, and key customers to accelerate growth and improve marketplace execution. Drive Joint Business Planning processes, commercial reviews, and capability-building initiatives. Ensure alignment between company priorities and partner execution plans.
  
  Establish a culture of accountability, collaboration, and continuous improvement across partner organizations.
• P&L OWNERSHIP & FINANCIAL STEWARDSHIP:
  Lead annual operating plans, forecasts, business reviews, and resource allocation decisions.
  
  Identify opportunities to improve productivity, profitability, and return on investment.
  
  Balance short-term performance delivery with long-term strategic growth priorities.
• MATRIX LEADERSHIP & CROSS-FUNCTIONAL ALIGNMENT:
  Lead and influence cross-functional teams across Sales, Marketing, Finance, Supply Chain, Insights, and Human Resources. Align organizational resources around strategic priorities…