Launcher; Chicago

Type: Full-time

Location: Based in your launch market (Chicago)
· in-market presence required, including evenings and weekends

Territory: Chicago

Salary: $50,000 - $70,000 USD base + uncapped commission (~$500 per team signed)

Reports To: Sr. Director of Growth

50,000 athletes. 20 + locations. Millions of views.

Brodie League is more than a basketball league, it’s a community. As one of North America’s fastest-growing sports brands, Brodie League is redefining adult recreational basketball by delivering an elevated, professional-quality experience rooted in culture, competition, and community. Our mission is to make every league night the best night of the week for our athletes.

As a City Launcher, you open a Brodie market in a neighbourhood you already come from. You recruit a minimum of 24 founding captains in your first season
, source and validate the venue, fill the gym, and run the launch season. Then you stay — you are the face of Brodie in your city: at every game night, at open runs, in the group chats. You know every player on a first name basis. What their favourite song is, where they went on vacation. The details are everything.

This is a community job first, a sales job second, and a growth marketing job third - in that order, and the order matters. The people who open markets well for us are not the ones with the best sales résumés. They are the ones who already know the gyms, already run in them, and already have the group chat. When they say something is worth showing up to, people show up.

The venue negotiation, the social page, the close - we can teach those in ninety days. We cannot teach ten years of being the gym.

This is not a hand-it-off-and-move-on role. You validate the market, prove the model, and grow it season over season - then add cities to your territory as your track record earns them. You will work closely with leadership across operations, growth, brand, and people, and help build the repeatable launch playbook every future Brodie city will run on.

• Which neighbourhood you are from. The neighbourhood, not the metro area.

• The five gyms you would walk into in week one - and who runs the door at each.

• Your first ten captains, by name.

If those questions feel like a chore, this is not your role. If you already know your answers, keep reading.

• Recruit a minimum of 24 founding captains per league, starting with the people you could name today.

• Walk into the gyms/courts you already know (open runs, rec leagues, training sessions, tournaments), and bring Brodie into rooms where you are already a familiar face.

• Build and keep relationships with the people who move players: coaches, trainers, gym staff, run organizers, barbers, group-chat admins, local business owners.

• Drive the referral program so captains and players become your largest recruiting channel, and be visible in your neighbourhood weekly; not as outreach, as your normal life.

• Identify and evaluate gyms in your neighbourhood, then negotiate and lock in the right venue.

• Run our sequence in order: soft close the venue, prove the demand, then sign. We do not carry a lease on an unproven market.

• Own the number and track it in CRM (teams signed, fill rate, revenue) so the market is forecastable, not lucky. Know where you stand weekly and elevate early when you are behind.

• Own the local demand story from zero: nobody in your neighbourhood has heard of us, and eight weeks later the gym is full.

• Run your location’s social page in the lead-up to launch - building the following, the…