Director of Sales Distribution

Have you ever enjoyed Arnold®, Brownberry® or Oroweat® bread? A Thomas’® English muffin or bagel? Or perhaps snacked on a Sara Lee®, Entenmann’s® or Marinela® cake or donut? If the answer is yes, then you know Bimbo Bakeries USA!

More than 20,000 associates in bakeries, sales centers, offices and on sales routes work to ensure our consumers have the freshest products at every meal. In addition to competitive pay and benefits, we provide a safe and inclusive work environment that appreciates diversity, promotes development and allows our associates to be their authentic selves.

Come join the largest baking company in the world and our family of 20,000 associates nationwide!

Salary Range: $146,900 - $205,700

Annual Bonus Eligibility

Comprehensive Benefits Package

Paid Time Off

401k & Company Match

The Director of Sales - Distribution for the Away-from-Home ("AFH") channel will play a critical role in driving the strategic vision and profitable growth of Bimbo Bakeries USA’s AFH business through managing the sales pipeline and relationships with broadline distributors, food service operators, and broker partners. This role is accountable for leading distributor strategy, strengthening execution across national and regional networks, and ensuring alignment between AFH commercial priorities and field execution.

This leader will serve as a central orchestrator across Sales, Marketing, Finance, and Supply Chain, with ownership of distributor and broker relationships, sales execution, contract negotiations, pricing alignment, and program delivery.

• Strategic Vision and Growth: Develop and lead strategies focused on enhancing competitive positioning, territory development, and distributor execution to drive sustainable growth across AFH channels.
• Distributor Strategy Development: Serve as the lead for key distribution and CMC partners, owning strategy, annual planning, relationship management and long‑term partnership development.
• Commercial Activation and Delivery: Manage the sales pipeline and drive sales execution by servicing existing accounts, driving case growth, activating new accounts, developing sell stories, identifying new growth opportunities, and overseeing end‑to‑end execution in market.
• Distribution Planning and Execution: Lead joint business planning, program rollout, and execution routines to ensure distributor/CMC activities support operator demand, portfolio priorities, and commercial objectives.
• Contract Negotiation, Trade and Pricing Decisions: Manage the commercial pipeline and relationships with customer accounts, including leading contract negotiations, overseeing pricing decisions, and managing trade programs in partnership with RGM and finance.
• Performance Management: Monitor partner performance, execution quality, and program results; diagnose gaps and drive corrective actions through disciplined business reviews and follow‑ups.
• Growth Opportunities Assessment: Monitor new product listings, category insights, competitor activities, operator activation, and strategic distributor/CMC programs to identify opportunities to expand Bimbo’s AFH volume and footprint.
• Cross‑Functional Coordination: Act as the central point of contact across Account teams, Supply Chain, Marketing, Finance, RGM, Quality Assurance, Human Resources, and our bakeries, to align distributor / CMC execution with internal capabilities, service levels and operational realities and ensure effective program delivery.
• Team Leadership and Empowerment: Empower and lead a high‑performing team of professionals, turning their potential into performance and fostering a culture of collaboration and excellence.

• Situational Adaptability – Adapts approach and attitude in real time, according to the changing demands of different solutions.
• Drives Engagement - Creates a climate where people are motivated to do their est to help the organization achieve its objectives.
• Ensures Accountability – Holds self and others accountable to meet commitments.
• Manages Complexity – Makes sense of complex, high quantity, and sometimes contradictory…