Sr. Director, Market Access and Patient Services Insights

Job Description

The Senior Director, Market Access and Patient Services Insights is responsible for developing and executing a strategic vision and providing leadership across Patient Services & Market Access Insights and Analytics. They will drive the success of our Patient Care and Market Access Models through the identification and application of insights and analytics. Operating as a member of the APEX leadership team, this role plays a critical role in shaping our organization's data‑driven culture and driving transformative insights to accelerate our growth and ensure ongoing success.

The incumbent will transform Abb Vie's enterprise capabilities in data, insights, and AI to deliver on our Patient Service and Market Access aspirations.

• Develop and execute strategic vision and roadmap for Marketing Engagement Analytics that provides end‑to‑end performance insights across all patient service and market access pillars (Access & Reimbursement, Patient Engagement, Marketing) to enable deeper insights and actionable recommendations to enhance marketing strategies and campaigns.
• Develop and execute strategic vision and roadmap for Hub and Co‑Pay Analytics, enabling measurement, reporting, and analysis of co‑pay trends to guide variances in co‑pay spend aligned to Abb Vie’s forecasting and planning cycle.
• Act as advisor to the Head of U.S. Patient Services, Head of Market Access, and U.S. Business Unit Presidents, providing thought leadership on patient care models with a strong understanding of patient access, affordability and adherence, technology, data, and partnerships for creation and execution of care models.
• Develop a culture and environment where experts thrive, oversee the development of competency models, career paths, and onboarding and training programs for the group.
• Build and cultivate an industry‑leading insights and intelligence team that attracts, develops and retains talent.
• Direct analytics approach and data strategy across the patient funnel for all BUs (Immunology, Neuroscience/Eyecare, Oncology, Specialty) to deliver high‑impact insights that inform access strategy and patient support.
• Oversee cross‑functional collaboration across MAx/APS and brand teams to support strategic initiatives such as deal analytics, policy and pipeline insights, payer contract analysis, franchise research, etc., ensuring cohesive execution and high‑impact access strategies.
• Partner with key stakeholders and engagement leads to identify business needs and opportunities that are translated into insights and intelligence solutions to create value and competitive advantage.
• Develop and engage executive leadership on payer modeling and deal analytics.
• Identify areas needed to up‑skill the expertise by attracting new talent to Abb Vie and/or implementing strategic sourcing partnerships.

• Bachelor’s Degree required. Master’s degree in business or STEM preferred.
• 10+ years of Market Research and Analytics experience, preferably in the Pharma/Bio Tech industry, with 5+ years of management experience.
• Previous experience leading and managing large‑scale organizations through significant change management/transformations.
• Strong leadership skills: excellent team management, coaching and mentoring skills; superior planning, process and influencing skills.
• Deep knowledge of data, insights, intelligence, and AI methodologies, as well as proven experience translating large data into actionable outcomes.
• Track record for consistently meeting or exceeding qualitative, as well as any relevant quantitative, targets and goals.
• Ability to communicate statistical and technical ideas and results to non‑technical stakeholders in written and verbal form, including experience and comfort presenting concepts to senior executives.
• Experience with 3rd‑party pharmaceutical data such as IMS/SHS Sales Data (APLD, DDD, Xponent, NSP, NPA), specialty pharmacy data and other partners’ specific data (Cover My Meds , Connectiv Rx, Relay Health, etc.).
• Strong understanding of the U.S. healthcare business environment and key Abb Vie therapeutic areas to identify and proactively address opportunities and threats across…