Director, Marketing - The Pink Stuff

JOB DESCRIPTION

Job Title:

Director, Marketing - The Pink Stuff

Location:

Vernon Hills, IL
Department:
Star Brands Marketing

Reports To:

Senior Marketing Director - The Pink Stuff
The Pink Stuff is one of the world's most recognized cleaning brands, celebrated for its viral social presence and fast-growing global footprint. With millions of organic social views and a highly engaged global following, we continue to redefine how consumers discover and fall in love with cleaning products.
We are seeking a proven brand builder and strategic marketer with deep experience growing brands, leading digital-first marketing, and translating consumer and social insights into commercial growth. The ideal candidate brings a strong branding foundation, demonstrable success in social and digital marketing, and a track record of developing and launching winning product innovation.
This role reports to the Sr. Director of Marketing, The Pink Stuff

The Director, Marketing - The Pink Stuff leads brand strategy, digital marketing, innovation, and portfolio management for The Pink Stuff. This role requires a strong brand strategist with hands‑on experience building brands, shaping compelling positioning, developing breakthrough innovation, and leading marketing programs across social, digital, retail, and ecommerce channels. The successful candidate combines creativity with commercial rigor and uses insights, analytics, and performance data to scale brand equity and drive profitable growth.

• Lead the development of a robust consumer learning agenda grounded in category dynamics, macro trends, and competitive intelligence, translating insights into clear strategic actions.
• Partner with Consumer Insights, Digital/Ecomm team and Category Management to identify whitespace opportunities and growth levers.
• Lead the development of annual brand strategies and integrated marketing plans that strengthen brand equity, increase household penetration, and accelerate growth across channels.
• Own a digital‑first go‑to‑market approach, partnering closely with Ecommerce, Global, and Demand Generation teams to translate brand strategy into best‑in‑class execution across paid, owned, and earned channels.
• Lead the development of social and digital campaigns that drive awareness, engagement, conversion, and advocacy, with strong oversight of content strategy, influencer partnerships, performance media, and ecommerce activation.
• Collaborate with Sales to align brand strategy with customer plans, retailer media, and omni‑channel activation.
• Prepare and present best in class sales decks leveraging insightful brand story telling.
• Lead end‑to‑end brand portfolio and innovation management, including whitespace identification, concept development, claims strategy, SKU optimization, pricing, forecasting, and stage‑gate execution.
• Build robust business cases: market sizing, margin analysis, forecast modeling, and 1‑3 year growth plans.
• Partner cross‑functionally with R&D, Operations, Sales, Supply Chain, and Finance to bring innovation concepts to market, ensuring strong consumer relevance, commercial viability, and flawless execution.
• Conduct regular product line evaluations to strengthen margin, and velocity.
• Oversee brand P&L to drive profitable, sustainable growth.
• Manage brand budget and ensure strong ROI across marketing investments.
• Partner with cross functional team to forecast sales, margin, and promotional needs.
• Act as the hub for project teams, driving alignment, timelines, and decision‑making.
• Influence Sales, R&D, Operations, Supply Chain, and Executive Leadership.
• Present strategies, updates, and recommendations with clear storytelling and executive presence to internal and external audiences.

• Bachelor's degree in Business, Marketing, Engineering, or related field; MBA preferred.
• 10+ years of progressive brand management experience, preferably within CPG or a fast‑paced growth brand, with a strong track record of building and scaling brands.
• Demonstrated expertise in social and digital marketing, including brand content strategy, influencer marketing, performance media, ecommerce activation, and using digital…