Content Marketing Specialist

The Content Marketing Specialist focuses on driving awareness, engagement and demand generation. This role will be responsible for planning, crafting and optimizing creative and compelling content that engages key stakeholders. This individual will be a strong storyteller with a data driven mindset, capable of translating complicated ideas into simple and easy-to-understand concepts that can be integrated across a variety of mediums.

• Develop and maintain comprehensive editorial and content calendar to effectively increase brand awareness and reinforce brand value with employees, clients and prospects.
• Conduct interviews with internal subject matter experts and utilize third-party industry sources to create content.
• Plan, write and produce high-quality SEO/AEO/GEO optimized content including blog articles, case studies, white papers, eBooks, web pages, email and social media.
• Create and share high quality content for sales and marketing materials. Content includes employee and client communications such as email, social, web, sell sheets, case studies etc.
• Measure, report and refine content as necessary to increase effectiveness of search rankings, engagement and conversions.
• Proofread and edit the content of others to ensure that it is consistent with brand messaging and drives the intended results.
• Contribute to a positive, creative, fast-paced and innovative marketing team environment.
• Perform other duties of the department as assigned.