Senior Product Marketing Lead

• Develop joint value propositions, partner narratives, and integrated messaging frameworks for Salesforce products and strategic partner platforms
• Create thought leadership content, including blogs, technical articles, and social-ready assets
• Coordinate internal SME reviews and partner approvals to publish content on schedule
• Own the joint customer story pipeline, secure customer approvals, and produce story slides, blogs, video scripts, and PR placements
• Develop and execute integrated co-marketing campaigns with digital, demand generation, and social teams
• Ideate developer-focused community campaigns, AMAs, and paid media extensions tied to product launches and key moments
• Drive Salesforce and partner presence at flagship events by developing content, sourcing and preparing customer speakers, and producing event materials
• Own quarterly co-marketing planning with AWS and Google marketing stakeholders
• Build visual plans and present them to leadership
• Track and report metrics tied to pipeline, consumption, and content performance
• Coordinate Salesforce Product Marketing, Corporate Communications, Brand, Digital, and partner-side marketing teams
• Manage co-marketing budget submissions and vendor statements of work

• 8-10 years of experience in product marketing, partner marketing, field marketing, integrated campaigns, or go-to-market roles
• Ideally, B2B SaaS or cloud technology background
• Experience working with or within hyperscaler or cloud partner ecosystems (AWS, Google Cloud, Microsoft Azure, or equivalent)
• Strong content creation skills, including messaging frameworks, sales plays, customer narratives, thought leadership blogs, and event/webinar content
• Ability to translate complex technical co-integrations into clear, differentiated, customer-relevant value propositions
• Data-driven marketing skills, including setting, tracking, and reporting on metrics tied to pipeline and consumption goals
• Experience aligning with global peers, partner counterparts, field sales, and executive stakeholders
• Outstanding organizational skills and ability to balance multiple high-priority work streams against tight deadlines
• Comfortable presenting to audiences of all sizes, including executive briefings and partner QBRs
• Comfortable moving between strategy and detailed tactical delivery
• Familiarity with Salesforce products and the Agentforce / AI ecosystem is preferred
• Experience marketing in or around AI, LLMs, or agentic technology is highly desirable
• Comfort working in external partner-facing channels and co-developing content alongside partner marketing teams
• Understanding of AWS Marketplace procurement motions and/or Google Cloud go-to-market models

Demonstrates expertise in developing integrated marketing strategies and content creation for Salesforce products and partner platforms, with a strong focus on data-driven metrics and stakeholder alignment. Proven ability to manage co-marketing campaigns and deliver compelling narratives that resonate with B2B audiences.

• Product Marketing
• Partner Marketing
• Content Creation
• Data-Driven Marketing
• B2B SaaS Experience

• Integrated Campaigns
• Messaging Frameworks
• Customer Narratives
• Thought Leadership Blogs
• Event/Webinar Content
• Metrics Tracking
• Salesforce Products Familiarity
• AI Marketing
• Cloud Technology
• Co-Marketing Strategy

• Outstanding Organizational Skills
• Presentation Skills
• Ability to Balance Multiple Work streams

• B2B
• SaaS
• Cloud Technology
• Hyperscaler Ecosystems
• Go-To-Market Models

• Salesforce
• AWS
• Google Cloud
• Microsoft Azure
• Agentforce
• AI Ecosystem