Premise Spirits Channel Growth Lead

• Compensation: USD 65,000 - USD 80,000 - yearly

Enthuse is an education-led marketing agency. We’re a passionate team of marketers, educators, and instructional designers all dedicated to a singular mission – we teach the world to love our client’s brands.

We’re also one of the fastest growing WBENC-certified, 100% women-owned and led marketing agencies in the United States. So, join us and help create engaging content, delivered by world-class storytellers through unforgettable experiences that drive real business results. And do so while taking pride in the fact that each year, we devote a portion of our profits to help empower other women entrepreneurs who often don’t have equitable access to resources like capital, mentorship, and community.

Must be based within a 30-minute commuting distance of the designated market.

The Channel Developer, On-Premise is responsible for driving commercial performance across a territory through market insights, trend identification, and strategic execution supporting a large portfolio of spirit brands. This role focuses on understanding shifts within the on-premise landscape, identifying growth opportunities, and translating market intelligence into actionable business solutions.

Reporting to the Field Performance Manager, the Channel Developer, On-Premise will leverage brand programming, industry insights, education, and agency resources to support market growth strategies, strengthen portfolio performance, and identify emerging opportunities across the territory.

Core Responsibilities/

Activities:

• Legal and Compliance Accountability
  . Maintain all legal and marketing code guidelines
• Customer Engagement
  . Drive brand presence, share, and velocity in accounts using strategic engagement activities and business-focused solutions
• Commercial and Performance Strategy
  . Plan, track, and implement brand and portfolio engagement using performance data
• Consumer Strategy
  . Gain insight to consumer trends to inform customer engagement sessions
• Identify merchandising opportunities by understanding portfolio priorities
• Agency Accountabilities
  . Complete accurate and timely management of agency initiatives including:
  • Budget and expense management
  • All reporting responsibilities
  • Tracking and management of performance data using agency-appointed platforms
  • Participation in all internal training initiatives
  • Point of Sale, asset and warehouse management
  • Brand, market, competitive and customer insight curation
• Network Partnership
  . Serve as key liaison between the portfolio, distributor, manager and customers for the accounts within the coverage territory
• Learning
  . Develop/deepen knowledge in spirits across several categories and skills in verbal and written presentation

What Success Looks Like:

• Commercial growth (exceeding goals) within territory
• Delivery of program activities
• Positive 360 feedback from manager, market team and client partners
• Share of success stories through strategic communications such that progress is clearly communicated to and understood by both agency and client
• Increasing brand and category knowledge

The physical demands of this role require the following:

• Bending, squatting, crouching and reaching, climbing, kneeling, and stooping including to arrange and display point of sale
• Frequent lifting and moving cases of product and other objects of 50 pounds or more

The above is not a complete listing of all miscellaneous, incidental, or similar duties which may be required from day to day.

• Minimum 3 years of experience in the bev‑alc industry
• Distributor or broker experience is a plus
• Growing network of industry professionals in market
• Knowledge of liquor laws, regulations, and rules
• Interest in growing knowledge in spirits history/production and cocktail culture
• Excellent written and verbal communication skills
• Persuasive selling and negotiation skills are required to develop and maintain strong relationships
• Ability to tailor communications for a variety of on‑premise environments
• Deep understanding of market and industry trends
• Ability to work remotely
• Ability to work flexible hours and travel on an ad hoc basis including nights and weekends…