Sales Specialist

We are seeking a driven Cannabis Sales Specialist to build and grow a strong book of business within the Illinois cannabis market. This role is focused on direct-to-retail sales, developing long-term relationships with dispensaries, increasing account penetration, and consistently driving revenue.

The ideal candidate is a proven cannabis sales professional with an established understanding of the Illinois market, strong relationships with dispensary buyers and retail leadership, and a demonstrated ability to prospect, open new accounts, and grow existing customers.

• Build, manage, and grow a portfolio of dispensary accounts throughout the Illinois cannabis market.
• Develop and maintain strong relationships with dispensary owners, purchasing managers, buyers, and retail leadership.
• Prospect and identify new retail accounts to expand market presence and generate incremental revenue.
• Build a sustainable book of business through consistent prospecting, relationship development, and account management.
• Present and sell the company's cannabis products directly to licensed dispensaries.
• Drive product placement, new product launches, reorders, and increased SKU penetration within existing accounts.
• Understand each retailer's sales trends, customer preferences, inventory needs, and purchasing cycles to develop effective sales strategies.
• Negotiate pricing, promotions, product assortments, and account-specific opportunities while protecting company margins.
• Conduct regular dispensary visits, product presentations, staff education, and buyer meetings.
• Track sales activity, account performance, pipeline development, and revenue against established goals.
• Monitor competitor activity, pricing, promotions, product trends, and market conditions across Illinois.
• Partner with internal teams including marketing, operations, production, and customer service to ensure strong account execution.
• Maintain accurate CRM records and provide regular sales forecasts and market feedback.
• Represent the company professionally at industry events, dispensary meetings, and other cannabis-related networking opportunities.
• Ensure all sales activities are conducted in accordance with Illinois cannabis regulations and company policies.

• 3+ years of cannabis sales experience, preferably selling directly to Illinois dispensaries.
• Proven track record of building a book of business and generating new retail accounts.
• Established relationships with Illinois dispensary buyers, purchasing teams, and retail operators strongly preferred.
• Demonstrated success consistently meeting or exceeding sales and revenue targets.
• Strong understanding of the Illinois cannabis retail market, including key operators, purchasing dynamics, product categories, and competitive landscape.
• Experience selling cannabis flower, pre-rolls, vapes, edibles, concentrates, beverages, or other regulated cannabis products.
• Strong prospecting, negotiation, presentation, and closing skills.
• Comfortable working independently and managing a territory with significant field activity.
• Highly organized with strong follow-through and account management skills.
• Experience using CRM and sales reporting tools.
• Valid driver's license and ability to travel throughout assigned Illinois territory.