Vice President, Business Development – Spirits

• Manage Supplier’s sales/marketing calendar.

Full time

Commercial

To build outstanding sales & marketing capabilities throughout the organization, which enhance and champion BBG’s corporate relationships with wine, spirits & beer suppliers. Provide the BBG business with strategic short and long-term direction based upon supplier sales, marketing and corporate strategies. Enhance BBG’s position as preferred partner through superior performance and comprehensive activation. Maintain and strengthen the existing alignment of BBG and supplier cultures and drive the performance plan better than the supplier’s national average.

Leverage multi-market sales experience and a deep understanding of market-level differences to drive consistent execution, identify growth opportunities, and scale supplier strategies across BBG’s markets.

This role follows a flexible hybrid schedule and can be performed from any Breakthru Beverage office location.

• Develop collaborative relationships with BBG Regional Presidents, General Managers & BMs to align and build momentum around Supplier’s vision, portfolio, and brand strategies to ensure seamless activation and execution of Supplier’s brand goals, strategies, and programs; identify opportunities, anticipate market-specific needs, and drive consistent commercial execution across markets. Drive expansion of Supplier relationships to new BBG markets.
  • Identify opportunities for Supplier resource efficiency and investment strategies.
  • Develop collaborative relationships with all levels of Supplier’s Sales, Marketing, Strategy, Finance, Purchasing, HR, Digital and PR teams.
  • Negotiate/solicit Supplier Marketing for collaborative opportunities such as product launches, test markets, strategic marketing/consumer research and field-testing. Provide input towards and communicate BBG strategies and vision to Supplier.
  • Identify and define consumer and customer growth drivers for BBG and Supplier’s brands. Identify and communicate consumer and customer trends and competitive activity to Supplier and propose solutions, actions, and interventions to address opportunities quickly.
• Manage Supplier’s sales/marketing calendar.
  • Ensure optimal alignment across the calendar.
  • Optimize synergistic programming, messaging and timing to create initiatives that drive growth.
  • Identify and develop cross portfolio opportunities as appropriate.
  • Actively partner with Supplier’s agencies for seamless integration and 360-activation in all BBG markets.
  • Collaborate with BBG’s Commercial Excellence Team and local Trade resources to develop local marketing materials consistent with brand positioning.
  • Evaluate qualitative performance and share best practices across markets.
  • Create, implement, and monitor Supplier Satisfaction Scorecard for all BBG markets.
• Other duties, as assigned by the jobholder’s supervisor, may also be required.

• Bachelor’s degree in related field and/or equivalent training and work experience
• Minimum of 10 years’ experience in finance, commercial, sales with significant leadership experience in a beverage alcohol distributor or combination of experience at both the supplier and distributor tier
• Demonstrated multi-market sales experience, with responsibility for leading, influencing, or driving commercial performance across multiple geographic markets, regions, or territories
• Proven ability to translate enterprise or supplier strategies into market-level sales plans and drive consistent execution while adapting to local market dynamics
• Advanced PC skills using MS Office and other various computer programs including presentation software
• Must be a results-oriented professional with…