CRO Strategist

is a family-owned web design, development, and digital marketing agency with a passion for using technology to positively transform business practices. We help customers grow and succeed in the digital space across a variety of industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company has been recognized by Built In Chicago as one of the best places to work and by ’s 5000 fastest-growing private companies list for the past eight years.

We are seeking a CRO Strategist to join our growing Digital Marketing team. This is a unique, hybrid role where you’ll work with analytics, UX, and client teams to improve website performance, increase conversions, and create actionable optimization strategies. The ideal candidate has 4+ years of experience in digital analytics, CRO, UX, or digital marketing and is excited to grow into a full-funnel strategist with hands-on training and mentorship.

Responsibilities

• Review analytics dashboards to identify sitewide user behavior trends and funnel performance gaps.
• Analyze heatmaps, click maps, scroll maps, and session recordings to uncover opportunities for improvement.
• Partner with clients to share insights, validate priorities, and discuss optimization recommendations (training and support provided).
• Assist in creating CRO strategies, including A/B test ideas, UX recommendations, and copy/layout suggestions.
• Collaborate with UX, design, and development teams to ensure recommendations are feasible and implemented accurately.
• Draft A/B test briefs with variant details, metrics, and audience targeting.
• Help QA tests and track test results, providing performance insights and recommendations for next steps.
• Build optimization roadmaps, prioritizing opportunities based on impact and level of effort.
• Stay up to date on digital marketing and CRO trends.

Requirements

• 4+ years of experience in CRO, digital analytics, UX, or related digital marketing roles.
• Comfortable reviewing data dashboards and interpreting trends (GA4, Looker Studio, or similar).
• Basic understanding of A/B testing concepts (you will be trained on tools and process).
• Familiarity with behavioral analytics tools (e.g., Hotjar, Contentsquare, Clarity, etc.) is a plus.
• Comfortable writing clear, actionable recommendations for web pages and user experiences.
• Strong communication skills and ability to collaborate with internal teams and clients.
• Curious, analytical, creative, and proactive mindset with attention to detail.

Nice to Have:

• Agency experience across multiple clients.
• Familiarity with CRO or experimentation platforms (Optimizely, VWO, AB Tasty, etc.).
• Understanding of user behavior, psychology, or UX design principles.

Why You’ll Love Working with Us

• Hands-on training and mentorship to grow into a full-funnel CRO strategist role.
• Work with a collaborative, cross-functional team of analytics, UX, and development experts.
• Exposure to multiple industries and high-impact projects.
• Opportunity to own meaningful work that directly drives client success.
• Supportive, family-value work environment with a focus on work-life balance.
• US-based salary range: $60,000–$80,000/year (based on skills, experience, and relevant training).
• Comprehensive benefits, career development opportunities, and company activities.