Analytics Specialist

is a family-owned web design, development, and digital marketing agency with a passionate belief in the power of technology to positively transform business practices. Our focus is on helping customers grow and achieve success in the digital space. We cover a variety of different industries, including eCommerce, associations & nonprofits, government, healthcare, sports & entertainment, transportation, and more. The company was recently named by Built In Chicago as one of the best places to work and to 's list of 5000 fastest-growing private companies for the past eight years.

We are seeking an Analytics Specialist to lead our clients with analytics implementation and reporting efforts. This role is critical in helping clients measure success and make data-driven decisions through robust analytics setups and insightful dashboards.
Role Overview

The Analytics Specialist will focus on:

• Setting up and maintaining Google Analytics 4 and Google Tag Manager for accurate data collection.
• Designing and implementing Looker Studio dashboards for clear, actionable reporting.
• Advising clients on data strategy, compliance, and optimization opportunities to align with their business goals.

Key Responsibilities

• Configure and maintain Google Analytics 4 and Google Tag Manager for multiple client websites and campaigns.
• Develop and manage Looker Studio dashboards to visualize KPIs and performance metrics.
• Participate in strategy sessions to understand client objectives and translate them into measurable analytics solutions.
• Audit existing tracking setups and recommend enhancements for improved data accuracy.
• Implement cookie consent solutions to ensure compliance with privacy regulations.
• Document analytics configurations and processes for client transparency.
• Stay current with analytics trends, tools, and best practices to bring innovative solutions to clients.
• Collaborate with business analysts and developers to ensure seamless implementation of tracking requirements.
• Support reporting needs across platforms such as Google Ads, Linked In Ads, Meta Ads, and others.

Requirements

• Bachelor's Degree in Marketing, Business/Marketing Analytics, Data Science, Computer Science, Economics/Finance or a related field.
• 3+ years of hands-on experience with Google Analytics and Google Tag Manager (GA4 expertise required).
• Experience creating dashboards in Looker Studio (or similar BI tools).
• Strong understanding of data visualization principles and calculated metrics.

Preferred Skills

• Familiarity with SQL, Excel, and other data manipulation tools.
• Knowledge of web content management systems and digital marketing platforms.
• Experience with Agile project environments.
• Excellent communication and presentation skills.
• Exposure to additional analytics tools such as Microsoft BI, Tableau, Hub Spot, or Adobe Analytics.
• Understanding of data privacy regulations and compliance best practices.

provides its employees with an energetic work environment and opportunities to further develop their skills. Our dedication to growing our team is how we can produce excellent sites and applications for our clients. We do all of this while maintaining a family value focus and pushing for a good work-life balance. The US-based salary range for this full-time position is $65,000-$85,000 per year.

Within this range, individual pay is determined by job-related skills, experience, and relevant education or training. At , we are committed to providing a comprehensive benefits package, a positive work environment, company activities and more. To see our benefits and what we've been up to,  !