Industries Marketing Senior Manager

Industry/Sector

Not Applicable

Specialism

IFS - Clients & Markets

Management Level

Senior Manager

Job Description & Summary

The Opportunity

As an Industries Marketing Senior Manager, you will engage in a dynamic role within our Internal Firm Services, focusing on brand management, marketing, and sales. You will drive strategic initiatives that enhance brand visibility, strengthen industry positioning, and capture new business opportunities through integrated marketing strategies, market research, performance analysis, and coordinated campaigns. Your efforts will be pivotal in promoting the firm's services and achieving organizational targets.

As a Senior Manager, you will leverage your skills and network to deliver quality results. You will motivate and coach teams to

solve complex problems, applying sound judgment to navigate challenges.

Your role involves crafting clear, impactful messages and recommendations, applying systems thinking to identify opportunities, and improving how teams operate. You will lead collaborations and drive outcomes with stakeholders, share perspectives, and act on feedback, all while maintaining professional standards and the firm's code of conduct.

In this role, you will focus on developing marketing strategies, enabling cross-functional collaboration, executing campaigns, and analyzing performance to drive business growth and client engagement. Your ability to sustain high-performing, diverse teams and your commitment to excellence will contribute significantly to the firm's success.

Responsibilities

* Leading the development and execution of strategic marketing initiatives to drive revenue growth, strengthen industry positioning, and enhance brand visibility

* Conducting market research and performance analysis to inform marketing strategies and identify new business opportunities

* Developing integrated marketing plans and campaigns across marketing, communications, experiences, digital, and paid media channels

* Establishing planning processes and frameworks that enable consistent execution across industry marketing teams

* Analyzing campaign performance to optimize marketing efforts, inform investment decisions, and validate brand consistency

* Collaborating with cross-functional teams to develop and implement content marketing, promotional, and audience engagement strategies

* Identifying opportunities for collaboration across industries, Lines of Service, platforms, alliances, and firmwide initiatives

* Utilizing CRM software and marketing insights to support audience engagement and client nurturing efforts

* Developing performance reporting and measurement approaches to support data-informed decision making

* Coaching and mentoring team members to foster a high-performing and inclusive work environment

* Applying analytical thinking to solve complex marketing challenges and improve operational processes

* Crafting and conveying clear, impactful messages that align with strategic marketing goals

* Building and maintaining stakeholder relationships while serving as a trusted advisor on marketing strategy and execution

What You Must Have

* At least a High School Diploma or the equivalent degree

* At least 6 years of experience in sales, marketing, strategy, communications, consulting, business planning, or PwC experience

What Sets You Apart

* Preference for a Bachelor's degree

* Excelling in brand marketing, integrated marketing strategy, and campaign performance analysis

* Developing strategic messaging and storytelling capabilities

* Establishing planning frameworks and scalable ways of working

* Utilizing CRM software and performance insights to support targeted marketing initiatives

* Demonstrating proficiency in content marketing and audience engagement strategies

* Leading marketing campaign development and cross-functional collaboration

* Developing measurement approaches and performance reporting

* Navigating complex stakeholder environments and influencing cross-functional teams

* Applying analytical thinking to drive marketing operations and strategy

Travel Requirements

Up to 20%

Job Posting End Date

The salary range for this position is: $91,000 - $321,500. Actual compensation within…