Associate Marketing Manager

Job Description

The Associate Marketing Manager should be a hands-on, execution-driven, Go-To-Market Lead, who thrives at the intersection of Sales, Marketing, and R&D. This role is responsible for bringing strategy to life—turning product innovation, market insights, and brand direction into customer-ready go-to-market execution. This role will be responsible for compelling sales tools, launch assets, product stories, and flavor collections that enable Sales to win and position Edlong as a trusted partner.

Operating at the execution center of Edlong’s Commercial Triangle, this role ensures alignment, clarity, and speed from innovation to customer impact.

• Serve as the hands-on marketing lead, translating strategic priorities into market-ready execution.
• Develop high-impact sales enablement tools, including:
  • Customer presentations
  • One-pagers and product sheets
  • Launch kits and flavor collections
  • Event and customer-facing materials in coordination with Digital and Brand Comms Specialist
• Ensure consistency, clarity, and strong on-brand storytelling across all GTM assets.
• Enable Sales adoption by supporting training, usage guidance, and continuous improvement of tools.
• Coordinate targeted customer-based marketing initiatives in partnership with internal teams and external agencies, in collaboration with Digital Analyst
• Maintain proactive communication with Sales on launches, campaigns, events, and customer initiatives. (In collaboration with Digital and Brand Comms Specialist)

• Translate product capabilities, flavor technologies, and market trends into compelling, customer-ready messaging.
• Build and maintain clear, customer-centric product line stories that support differentiation and commercial relevance.
• Identify messaging gaps and support product roadmap initiatives in close collaboration with R&D.
• Support and co-lead cross-functional teams during New Product Innovation cycles, from positioning through launch execution.
• Partner with the Digital Analyst to apply customer, campaign, and performance insights to refine messaging, prioritization, and GTM effectiveness.
• Collaborate closely with the Digital & Brand Communications Specialist to ensure consistent product storytelling across sales tools, campaigns, and digital channels.

• Act as a proactive, service-oriented Marketing representative within commercial activities.
• Serve as a connector across Sales, R&D, Sales Operations, Digital Analytics, and Brand Communications, ensuring alignment and smooth execution.
• Champion a collaborative, team-first mindset—communicative, adaptable, and committed to shared outcomes.
• Represent Marketing with professionalism, credibility, and a strong customer focus.
• Provide executional support to Edlong’s Commercial Triangle, ensuring that strategy, innovation, and selling are fully connected.

• We are all in this together
  – You do not work alone. Understand how you are connected to customers and colleagues, and quickly and freely offer and accept support. At the end of the day, we will rise and sink together.
• We are fully committed to growth - We take ownership. You are here because you are needed. What you do matters to customers, colleagues and the company. Do your job to the utmost of your ability and realize your impact. Be your best self. Owners vs operators, lead by example, dedicated to Edlong, be accountable, calm, strong work ethic. We earn our keep.
• We look for a better way – You can improve anything in your pursuit to create value for our customers and company. Look for waste and ways to do things faster, simpler and better. Act promptly when a better way is found.
• We enjoy victory and grow from defeat
  – Freely share the joy of success. When things go wrong, reflect and learn from the experience. Apply the valuable lesson to future opportunities. Never stop learning.

• A Bachelor’s degree in Marketing or a related field required.
• 2-4 years of B2B marketing experience, ideally in food, ingredients or a technical commercial environment.
• Experience creating…