Senior Associate Brand Manager

Job Title:
Senior Associate Brand Manager – Kerrygold

Reports to: Senior Brand Manager

Location: Evanston, IL

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Ornua is undergoing explosive growth in North America. The Kerrygold business in North America is a powerhouse within Ornua, with an iconic and beloved brand and a highly-engaged, highly inclusive, and high-performing team that, together, have delivered double-digit, profitable growth on the business for the last twenty years.

In response to this growth, we are building the brand team for the future with the addition of expanded general management brand capabilities on the team.

This Senior Associate Brand Manager will play a key role in shaping the future of the Kerrygold business in the U.S. and in building out new capabilities on the team. It’s a great opportunity for a candidate who has learned fundamentals of P&L management, consumption reporting, brand management, and wants high visibility with the ability to influence and drive change.

Reporting to the senior brand manager, the senior associate brand manager will:

• Own delivery of several aspects of the Kerrygold business in North America on a growing brand team.
• Contribute to the development and deployment of the short-term and long-term brand strategy.
• Lead development and roll out of a monthly business tracking process. Translate data into opportunities or actions, and implement action plan on key metrics (market share, volume and revenue trends and drivers, competitive performance).
• Lead customer/shopper marketing strategy, including partnering with sales on ecommerce digital marketing.
• Manage portfolio strategy and assortment optimization with clearly defined roles for each segment of the business.
• Lead monthly demand review process, develop and manage driver-based business & forecast model with demand planning.
• Partner with NPD (innovation) team to guide innovation through development, customer sell-in, and lead new products through market launch with best in class support plans.
• Lead diverse cross-functional teams with multiple stakeholders, complex inputs, and time sensitive deadlines.

• 7+ years of experience (or combination of education and experience), experience in Consumer Goods (CPG)
• Leads with curiosity
• Ability to identify opportunities for new processes or frameworks and drive buy-in across the organization
• Strong analytical mindset, ability to translate data into insights and actions
• Financial acumen, ability to navigate a P&L and connect marketing and business strategies to financial levers
• Strong ability to navigate ambiguity and operating in a growing and evolving organization
• Experience leading cross-functional teams in matrixed organization
• Proactive and action-oriented, sees opportunities to add value or optimize and takes action
• Strong project management skills and attention to detail
• Ability to clearly manage key stakeholders while driving work forward

Ornua is a leading dairy co-operative which sells premium dairy products globally on behalf of its Member Co-operatives, Ireland’s dairy processors and, in turn, Irish dairy farmers.

Ornua has revenues of €3.4 billion and is supported by a global team of approximately 2,800 employees. The Group operates as a commercial organisation across 10 business units, including 12 production facilities located in Europe, North America, the Middle East and Africa.

The commercial organisation is responsible for the marketing and sales of Ornua’s consumer brands including Ireland’s most successful food export:
Kerrygold. Consumer markets are served by production facilities in Ireland, Germany and the UK and by in-market Sales & Marketing Teams in Asia, Germany, Ireland, MEA, Poland, Spain, rest of Europe and North and Latin America.

It also manages the procurement of Irish and non-Irish dairy products, the sale of dairy ingredients to food manufacturing and food service customers globally, and the implementation of de-risking and trading strategies to manage market volatility. These activities are supported by production facilities and…