Marketing Communications Manager
Job in
Evanston, Cook County, Illinois, 60201, USA
Listed on 2026-08-08
Listing for:
City of Evanston, IL
Full Time
position Listed on 2026-08-08
Job specializations:
-
Marketing / Advertising / PR
Marketing Communications, PR / Communications, Digital Marketing
Job Description & How to Apply Below
* Starting salary is dependent upon qualifications, but in most cases is no higher than the midpoint for the range.
37.5 Hours per week. Schedule varies and includes weekends, evenings and holidays.
NATURE OF WORK:
The Marketing and Communications Manager plans, develops, and implements internal and external communications, marketing, branding, public engagement, and digital communications activities that advance the Library's mission and strengthen community awareness and trust. Working closely with executive leadership and departments across the organization, this position translates organizational goals and strategic priorities into clear, effective, and audience-centered messaging that supports staff, patrons, community partners, donors, and governing bodies.
The Communications and Marketing Manager serves as a communications advisor to executive leadership, helping shape and communicate key initiatives, organizational priorities, and public messaging through a variety of channels. The position develops and maintains standards, policies, and processes for communications and digital content and ensures compliance with applicable accessibility requirements and best practices. This includes promoting and maintaining digital accessibility across websites, electronic communications, social media, documents, and digital platforms to ensure equitable access to information and services in accordance with federal, state, and organizational accessibility standards.
The position exercises independent judgment in managing multiple projects and priorities, coordinating with internal and external stakeholders, and evaluating the effectiveness of communications and engagement efforts through data-driven decision-making and continuous improvement.
ESSENTIAL FUNCTIONS (Specific assignment will include some or all of the following):
* Content Creation and Management
* Manage the Library website and ensure timely, accurate, and engaging content.
* Produce and distribute email marketing campaigns in collaboration with library departments.
* Create, oversee or provide direction for all written, graphic, photographic, and video content for digital and print platforms from all departments.
* Manage and evaluate social media channels and digital engagement strategies; assign as needed.
* Maintain Library Board meeting recordings and edit transcriptions in Zoom platform, export and upload to the Library's You Tube account.
* Maintain Library Board meeting digital documentation with Library staff to ensure transparency.
* Lead cross-departmental projects to inform and educate staff and the community about Library initiatives.
* Develop internal policies and workflows across internal departments.
* Train internal teams on publication, promotion, digital accessibility guidelines, and marketing best practices.
* Internal Communications and Organizational Support
* Lead internal communications initiatives that promote employee engagement and organizational culture.
* Produce weekly staff communications and coordinate monthly all-staff meetings.
* Produce and distribute ad hoc messaging to all staff as needed.
* Support executive leadership and Board communications, presentations, reports, and public materials.
* Develop communication policies, workflows, templates, and standards.
* Train and advise staff on marketing, communications, and brand standards.
* Lead cross-functional communication projects and initiatives.
* Distribute emergency notifications and critical communications as directed by executive leadership through designated systems, including Informa Cast and other public and internal communication channels, to ensure timely dissemination of essential information during emergencies and service disruptions.
* Strategic Communications and Brand Management
* Develop and implement comprehensive marketing, communications, and public relations strategies aligned with organizational priorities.
* Serve as the library's lead communications professional and advisor to executive leadership and the Library Board.
* Maintain and protect the library's brand identity and ensure consistency across all…
To View & Apply for jobs on this site that accept applications from your location or country, tap the button below to make a Search.
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
(If this job is in fact in your jurisdiction, then you may be using a Proxy or VPN to access this site, and to progress further, you should change your connectivity to another mobile device or PC).
Search for further Jobs Here:
×