Marketing Content Specialist

As a Marketing Content Specialist at National Lift Truck, you will play a key role in supporting and scaling marketing efforts across multiple locations and business lines within our growing business-to-business (B2B) material handling equipment rental, sales, and service company.

This is a hands-on, high-impact position where you’ll work directly with the Marketing Manager to develop and execute print, digital, and content-driven marketing initiatives that support the sales funnel, strengthen the brand, and communicate value to business audiences.

If you are a self-starter who enjoys both creating and improving, thrives in a collaborative but independent environment, and wants to grow your skills and build your career in marketing, we invite you to join our family-owned company that values hard work, supports your development and encourages long-term growth.

• Create engaging B2B content across digital and print (blog posts, case studies, emails, social media posts, website content, articles, product descriptions)
• Design marketing materials including brochures, ads, one-pagers, and social graphics
• Capture and edit photo/video content from job sites, equipment, and company activity
• Conduct industry research and translate technical or industry-specific topics into clear, valuable customer-facing content.

• Support and grow company presence across Linked In, Facebook, You Tube, and Instagram
• Plan, create, and publish organic and paid social content
• Monitor engagement and respond to comments/messages
• Track performance and share insights to improve reach and lead generation
• Support SEO/GEO efforts including keyword research and on-page content updates
• Monitor website performance using tools like Google Analytics
• Assist with managing inbound leads and website form submissions

• Execute marketing campaigns and projects based on direction provided
• Maintain organized content library and marketing assets
• Ensure consistency with brand voice, messaging, and visual standards
• Assist with trade shows and marketing-related events as needed
• Manage branded product inventory and distribution
• Support employee engagement initiatives and internal communications

• 1-3 years of experience in marketing, content creation, or related field (coursework and internships included)
• Bachelor’s degree in marketing, Communication, Business Administration or related field preferred
• Strong graphic design and copywriting skills
• Photography and video editing skills
• Excellent verbal and written communication skills
• Self-motivated with the ability to work independently and within a small team environment
• Strong organizational and time management skills
• B2B experience, or familiarity with equipment rental/material handling industry is a plus

• Canva, Adobe Creative Suite, or similar design software
• Familiarity with social media platforms (Facebook, Linked In, You Tube)
• Microsoft Office (Excel, Word, Outlook)
• Word Press or similar website platforms (a plus)
• Salesforce or other CRM software experience (a plus)
• Google Analytics or SEO tools (a plus)
• Familiar with AI tools like ChatGPT (a plus)

• Content is accurate, on-brand, and aligned with direction provided
• Marketing materials are consistently created and delivered across channels
• You become a reliable go-to for executing marketing initiatives
• Projects are completed on time with minimal follow-up
• Company headquarters in Franklin Park, IL
• Full-time, Monday – Friday
• Office environment connected to the service and rental shop
• Occasional local travel to industry events & job sites
• Small-team, collaborative work environment
• Salary- $50,000-$60,000/year + bonus opportunities
• Profit sharing
• 401k company match
• Paid time off
• HSA/Flexible Spending Account
• Short-term & Long-term disability insurance

Similar Job Titles:
Marketing Coordinator, Marketing Assistant, Digital Marketing Specialist, B2B Marketing Specialist, Content Marketer, Marketing Associate, Marketing Content Coordinator

At National Lift Truck, we deliver exceptional service and comprehensive aerial and material handling equipment rental, sales, and service solutions that help industrial, commercial, and construction businesses operate seamlessly and build long-term success. As a family-owned company with an experienced and knowledgeable team, we aim to build long-term partnerships with our customers by being highly responsive to their needs and consistently delivering quality equipment and reliable service.

One Partner, Every Lift.