Senior Marketing Specialist- Supplier Co-Op Programs

As a Senior Specialist - Marketing, you will be responsible for supporting our supplier marketing co-operative (co-op) function. You will be part of a marketing team who will manage day-to-day marketing co-op activities and operations including process improvement plans, program governance, and competitive analysis. You will help drive supplier engagement and overall co-op stakeholder feedback to ensure we meet mutual performance and growth objectives.

• Coordinate with key contacts to support co-op marketing activities for assigned strategic business units or areas, spanning market awareness, customer engagement, sales enablement, and demand generation.
• Utilize Wesco’s partner portal and project management system to ensure timely execution of program commitment deliverables.
• Ensure scheduled programs are completed and communicate results, best practices, and successes.
• Research new marketing approaches and programs, analyze trends, track results, monitor program performance, and conduct competitor research.
• Understand and interpret data to identify future mutual Wesco and supplier growth opportunities.

• Bachelor’s degree in marketing, communications, or relevant industry preferred.
• 4 to 5 years required, 6 years preferred of product, solution or field marketing experience, preferably in Fortune 500 company.
• Marketing strategy and implementation, including a working knowledge of multi-channel marketing and associated best practices.
• Strong written and verbal communication skills, combined with an ability to communicate clearly and succinctly to internal and external groups.
• Highly organized and detail oriented, with a customer‑centric focus and commitment to quality.
• Strong research and analytical skills, including the ability to spot questionable information or unusual data trends, combined with a disciplined problem‑solving process that applies conceptual thinking to identify root cause(s) and provide appropriate solution(s).
• Able to spot new and evaluate existing business opportunities, including the ability to ask good questions, look beyond the obvious, and see the “big picture.”
• Strong mathematical and computer skills, including proficiency with Microsoft Office Suite (Word, Excel, Powerpoint), working knowledge and at least basic‑to‑intermediate‑level HTML or wordpress skills.
• Strong creativity, out‑of‑the‑box thinking, and entrepreneurial drive; able to work with autonomy and self‑direction.
• Able to influence others through effective negotiation techniques and strong interpersonal skills, meet deadlines, and deliver results.