Product Marketing Associate

Job Details

Job Location:

GLENVIEW, IL 60025

Salary Range: $55,000.00 - $65,000.00 Salary

Finlays Solutions is a leading partner to the B2B beverage manufacturing industry, recognized for its deep expertise, strong industry relationships, and commitment to innovation. The company plays a central role in supporting beverage brands, flavor houses, private label partners, and manufacturers through high-quality products, technical capabilities, and collaborative problem-solving. With a strong presence in the ready-to-drink beverage market, Finlays Solutions focuses on identifying emerging opportunities, expanding into new market spaces, and delivering solutions that meet evolving customer and consumer needs.

Finlays Solutions operates with a strong commitment to its mission, values, ethics, and long‑term goals, ensuring that every initiative reflects the company’s dedication to integrity, partnership, and sustainable success.

As the Product Marketing Associate you will help bolster Finlays juice-based portfolio, utilizing market research and strategy, to bring new products to market. You will be responsible for developing and implementing go-to market plans for successful product launches, supporting and leading cross functional teams along the way. As a part of our Go-To-Market team, you will develop and manage launch phasing, working closely with Sales to equip them with training, marketing content and an effective sampling process.

You will develop post launch feedback loops to be able to respond to launch challenges quickly and effectively.

• Contribute to the development and execution of go-to-market strategies for new product offerings, working cross functionally throughout the process.
• Support account-based marketing initiatives, acting as key player to support growth at customer level.
• Collaborate with Technical and Operations teams on product enhancement for scaling, optimization and technical features.
• Understand and represent the voice of the customer before, during, and after launch.
• Be part of a team that develop pricing strategies for product offerings
• Team up with Brand & Insights to launch marketing campaigns for new products.
• Support packaging design, working as lead to support product launches and updates.
• Work cross-functionally with R&D, Innovation, Operations, Engineering, Finance, and Quality ensuring smooth workflows and interdepartmental understanding of new products.
• Educate the Sales team through product and marketing strategy training sessions.
• Deliver relevant insights to sales team to drive customer interaction and support pipeline activity.
• Support Sales team with customer inquiries, customer meetings, trade shows, and requested marketing materials.
• Develop and ensure effective sampling of products.
• Navigate unique customer opportunities against our portfolio and capabilities.
• Work in partnership with Data & Insights teams, identifying and analyzing needs of the market, customers, market size and competition to refine, position, and make relevant for customers.
• Support the Marketing Director-Juice, executing annual marketing tasks, pricing, new product development of juice-based offerings and SKU rationalization.
• Deliver against agreed upon goals & objectives.
• Aid in company performance to budget.
• Have the ability to thrive in a fast-paced, ever-evolving environment.
• Possesses strong communication skills and independently prioritize and execute tasks.
• Have a growth and development mindset and understand how to stay focused and self-motivated.
• Engage in your own development by recording goals, objectives, and timelines.
• Ensure all safe work practices are adhered to.
• Have a basic understanding and support of food safety…