Lifecycle Marketing Manager

Parts Source is the leading technology and software platform for managing mission-critical healthcare equipment
. Trusted by over 5,000 US hospitals and 15,000 clinical sites, Parts Source empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services, and training through a unique digital experience.

Parts Source team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth. Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

The Field & Events Manager is a builder role responsible for owning and scaling Parts Source’s field marketing and event strategy end-to-end. This includes live events, webinars, and account-based programs designed to drive pipeline across Enterprise and Key Account segments.

You will sit at the intersection of pipeline generation and relationship-building—designing scalable event programs, managing execution, and delivering measurable revenue impact through high-quality customer engagement.

• Own the full field marketing and event portfolio from strategy through execution and ROI measurement
• Design scalable, repeatable event playbooks across executive round tables, conferences, and partner events
• Build and manage an integrated event calendar aligned to pipeline goals and segment priorities
• Develop sponsorship and partnership frameworks to expand market reach

• Lead webinar strategy and execution including topic development, speaker coordination, and promotion
• Manage webinar platforms and optimize performance across attendance, engagement, and conversion
• Partner with content and lifecycle teams to extend webinar content across the funnel
• Continuously refine digital event formats to improve pipeline outcomes

• Develop pre-, during-, and post-event engagement strategies aligned to sales priorities
• Integrate ABM targeting into event programs to maximize impact on high‑value accounts
• Partner closely with Enterprise and Key Account sales teams to drive qualified opportunities
• Ensure strong alignment between event execution and pipeline conversion

• Own event performance reporting including pipeline sourced, influenced, and ROI metrics
• Track webinar KPIs including attendance, engagement, MQL generation, and conversion
• Optimize channel mix and event investments based on pipeline contribution and ROI
• Drive continuous improvement across vendors, logistics, and operational processes

• 3–6+ years of experience in field marketing, event marketing, or demand generation
• Proven track record of driving measurable pipeline through events and webinars
• Strong project management skills managing complex, multi-channel programs
• Experience working closely with sales teams to align on pipeline goals
• Data‑driven mindset with ability to analyze and optimize performance
• Experience with CRM, marketing automation, and event platforms (Salesforce, Marketo, ON24, Cvent)

• Experience in healthcare, SaaS, or B2B technology environments
• Familiarity with ABM strategies and account‑based event targeting
• Experience managing event budgets and vendor relationships
• Experience scaling programs and building processes from scratch

• Act Like an Owner:
  Accountability & Execution;
  Results Driven — You own event outcomes end-to-end and deliver measurable pipeline impact.
• Serve with
  
  Purpose:
  
  Customer Centric;
  Relationship Management — You design events that create real value for customers and align with sales priorities.
• Adapt to Thrive:
  Managing Ambiguity;
  Resilience — You manage complex programs and adapt quickly when plans change.
• Collaborate to Win:
  Influence & Communication;
  Alignment & Cohesion — You align cross‑functional teams to execute seamlessly and drive results.
• Challenge the Status Quo:
  Data‑Informed Decision Making;
  Continuous Improvement — You use data to…