Head of Demand Generation

Overview

Parts Source is the leading technology and software platform for managing mission-critical healthcare equipment
. Trusted by over 5,000 US hospitals and 15,000 clinical sites, Parts Source empowers providers and service organizations to maximize clinical availability for patient care and automates the procurement of parts, services and training through a unique digital experience. Parts Source team members are deeply committed to our mission of Ensuring Healthcare is Always On®, which is foundational to our success and growth.

Our vibrant culture is built upon aligned values, shared ownership, mutual respect, and a passion for collaborating to solve complex customer problems.

About The Job Opportunity

The Senior Director, B2B Enterprise Demand Generation owns enterprise demand and pipeline outcomes across priority segments and solutions. This is a senior people leader role accountable for building a predictable, scalable demand engine that creates, accelerates, and proves pipeline impact across complex buying committees. You will run demand generation as an integrated system—partnering closely with Sales, Rev Ops, and Product Marketing to translate positioning into measurable revenue outcomes.

Lead responsibilities in Marketing – Demand Generation:
Campaign Planning & Execution, Lead Management

• Own enterprise demand goals and quarterly pipeline targets across segments and GTM motions
• Build segment demand plans with defined audiences, offers, conversion goals, and budgets
• Lead operating rhythms including pipeline reviews, performance readouts, and optimization decisions
• Partner with Sales and Rev Ops on forecasting, coverage models, and performance gaps

Lead ABM strategy across priority enterprise accounts including tiering, buying group mapping, and intent triggers. Use 6sense or similar platforms to identify in-market accounts and orchestrate integrated digital and field plays. Shift demand measurement from individual leads to account coverage and buying group engagement depth. Drive meeting creation and opportunity acceleration through coordinated account engagement.

• Lead ABM strategy across priority enterprise accounts including tiering, buying group mapping, and intent triggers
• Use 6sense or similar platforms to identify in-market accounts and orchestrate integrated digital and field plays
• Shift demand measurement from individual leads to account coverage and buying group engagement depth
• Drive meeting creation and opportunity acceleration through coordinated account engagement

Define end-to-end campaign architecture across web, email, paid media, events, SDR workflows, and partners. Ensure digital, field, and lifecycle programs operate as one integrated motion tied to account plans. Establish and optimize conversion paths for priority offers across enterprise segments. Improve conversion rates through testing, learning, and performance optimization.

• Define end-to-end campaign architecture across web, email, paid media, events, SDR workflows, and partners
• Ensure digital, field, and lifecycle programs operate as one integrated motion tied to account plans
• Establish and optimize conversion paths for priority offers across enterprise segments
• Improve conversion rates through testing, learning, and performance optimization

Own performance and governance of marketing automation and CRM systems supporting enterprise demand. Set standards for lifecycle stages, scoring, routing, taxonomy, consent, and database health. Partner with Marketing Ops, Rev Ops, and IT on integrations, data flows, and system reliability. Build attribution and reporting credibility across Sales and Finance with closed-loop measurement.

• Own performance and governance of marketing automation and CRM systems supporting enterprise demand
• Set standards for lifecycle stages, scoring, routing, taxonomy, consent, and database health
• Partner with Marketing Ops, Rev Ops, and IT on integrations, data flows, and system reliability
• Build attribution and reporting…