Marketing ​/ Advertising ​/ PR, Marketing Manager, Product Marketing

Position: 88.0798
Job Description

JOB SCOPE:

The Product Marketing Manager is responsible for product content, creative direction, customer reviews, live events, and  content integrity across the Kenmore and Die Hard portfolio. The role writes product feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, and coordinates with internal product managers, licensees, and Original Equipment Manufacturer (OEM) partners to source product images, specifications, and launch materials.

JOB SUMMARY:

The Product Marketing Manager owns the product content system for Kenmore and Die Hard. The role writes feature copy and messaging, directs photography and Computer-Generated Imagery (CGI)/video production, manages customer reviews, plans and executes product-led live events, and ensures  content integrity across the portfolio. As the primary liaison between product teams (internal product managers, licensees, Original Equipment Manufacturer partners) and the Marketing team, the role translates product capability into the content, assets, and visuals that drive conversion at the digital shelf and impact on site  Product Marketing Manager works closely with the Marketing team and in support of brand and category strategy set by the Director of Marketing.

REPORTS TO:

Director, Marketing