Member Development Coordinator

Founded in 1971, the Association of Legal Administrators (ALA) is a non-profit 501(c)(6) professional association whose members are professionals involved in the management of law firms, corporate legal departments and government legal agencies. ALA is dedicated to supporting, educating, and uplifting its members to succeed as leaders in the legal industry.

OUR VISION

Creating excellence. Driving innovation. Empowering leaders in law.

OUR MISSION

ALA is the catalyst for growth by providing:

Diverse educational experiences.

Engaged peer communities.

Strategic solutions.

Dynamic resources.

ALA VALUES STATEMENT

At ALA we achieve great things together! We are nimble and act with a sense of urgency to exceed members’ expectations and contribute to their success. Through candid, honest communications, with a quest to understand, we create a collaborative and engaging workplace. We are accountable to each other, encouraging and respecting everyone’s opinion, to successfully achieve the goals of the Association.

ALA STAFF CORE VALUES

Work with a Sense of Urgency
. We act promptly and efficiently to exceed the expectations of our members and constituents.

Embrace Diversity and Demonstrate Inclusion
. We celebrate our diversity as individuals and recognize its power to strengthen the organization through the collaboration of our talents, skills, and experiences.

Act with Integrity
. We build trust through open and honest communication based on mutual respect; speak thoughtfully, encourage and value diversity of opinion, be authentic.

Be Accountable
. We take ownership for the quality of our individual work, but also take pride in what we deliver as a team. We are committed to personal excellence and self-improvement.

Be Creative
. We use our imagination to drive the innovation of new services, products, and processes, while enjoying an atmosphere where we can have fun and still get our work done.

The Membership Development Coordinator plays a critical role in advancing ALA’s mission by driving membership growth among law firms and other legal organizations. This position is responsible for developing and executing strategies to recruit new members, promote the value of ALA membership, and convert prospects into engaged members.

• Develop and implement recruitment strategies targeting law firms and legal organizations to expand ALA’s membership base.
• Design and manage outreach campaigns in collaboration with marketing, including email, social media, and website content focused on membership benefits.
• Generate leads and build relationships with prospective members and their firms through networking, industry events, and strategic partnerships.
• Manage and track prospects through the recruitment pipeline using ALA’s CRM.
• Analyze membership data and industry trends to identify growth opportunities and optimize recruitment efforts.
• Communicate ALA’s value proposition clearly and persuasively to prospective members and stakeholders.
• Report on recruitment metrics, including application rates, conversion rates, and pipeline health.
• Collaborate with internal teams to ensure member benefits and services are integrated into recruitment messaging.
• Gather feedback from law firms and legal organizations to improve recruitment processes and member services.
• Serves as a staff liaison to ALA volunteer groups as assigned.

Education: Bachelor’s degree in marketing, communications, business administration, or related field (or equivalent experience).

Experience: Proven experience in membership development, recruitment, or sales, preferably within an association or member-based organization.

Skills:

• Strong relationship-building and communication skills with diverse audiences.
• Excellent written and verbal communication, including presentation abilities.
• Proficiency with CRM systems and membership database management.
• Strategic and analytical thinking to inform data-driven decisions.
• Highly organized with strong project and time management skills.

• Achieve membership recruitment targets.
• Increase conversion rate of prospects to members.
• Maintain accurate and timely reporting of recruitment activities.
• Experience with association management and member recruitment strategies.
• Ability to work collaboratively across departments and with external stakeholders.
• Knowledge of the legal industry and law firm operations a plus but not required.