Sr Mgr Public Relations

Location: Northfield

Job Summary

Job Description Oversee, manage and implementexternalintegrated communications plans and projects,including social media, media relations, and overallpublicrelations. Lead social media efforts, including overall organic social strategy with leading and proven practices, ongoing best practices research, social media ambassador program coordination and content development. Oversee, manage and serve as expert on social media management and listening tool. Serve as earned media expert and develop, implement and counsel around earned media strategies as part of integrated communications plans.

Across all efforts, make strategic recommendations and ensure superior delivery of communication programs and tactics. As an active member of the corporate communications team, identify opportunities and tools to enhance Medline's external presence and reputation and integrate with internal communications as appropriate. Responsibilities:
Lead integrated planning efforts with products, sales and marketing to help drive greater collaboration and deeper storytelling to elevate Medline capabilities and expertise. Oversee and strategize around organic social media, including overall social approach/strategy, using proven and leading practices, competitor and best practices research, content development and editorial calendar planning. Also manage social media ambassador program. Serve as earned media subject matter expert, developing and implementing media relations plans and efforts.

Leverage relationships with key trade and top tier media outlets. Arm spokespeople with key messages. Prep spokespeople with message and media training. Produce and/or oversee the conceptualization, design and implementation of communication materials including social media content, press releases, infographics, and Newsroom postings, among others. Contribute to Medline’s broader content and editorial calendar of the company’s PR efforts. Ensure high quality and strategic work from self and others this role may oversee on projects and programs.

Supervise work of outside PR agency and freelancers as needed. Ensure ongoing quality of work, business alignment and budget is being met. Advise enterprise, senior sales and division leaders on ongoing PR and communications needs. Manage the resources and output of the external communications team (PR team). This includes being part of managing the annual PR budget and proposing budget for ongoing needs.

Leadership Responsibilities:
Typicallymanagesthroughmultiple Manager sand/or Supervisors Overseemajorprojects/programs/outcomes Budgetresponsibility Interpretandexecutepoliciesfordepartments/projects;develop,recommendandimplementnewpoliciesormodificationsto existing policies Providegeneralguidelinesandparametersforstafffunctioning Hiring staff, recommending pay increases, performing performance reviews, training and development of staff, estimating personnelneeds,assigningwork,meetingcompletiondates,interpretingandensuringconsistentapplicationoforganizational policies. Requirements:
Education Bachelor’s degree in a business-related field. Work Experience At least 5 years of experience in the communications field to include developing communication materials directed to B2B audiences. Experience in social media strategy, best practices and channels, particularly Linked In, and social media planning and content, including employee advocacy/ambassador programs. Experience and expertise in earned media relations, including developing and distributing media materials, pitching reporters, prepping spokespeople and coordinating interviews.

Experience managing content creation and workflow for corporate communications programs. At least 2 years of experience managing people and/or projects, including hiring, developing, motivating and directing people as they work. Knowledge / Skills / Abilities Communications planning and implementation experience (including the ability to integrate and coordinate various elements into an actionable plan). Experience controlling and coordinating concurrent projects, competing priorities and critical deadlines.

Intermediate level skill in Microsoft…