Marketing Manager - U.S. Vertical Market

Location: Rosemont

Join us as we empower the world to work out, creating healthier lives together.

We’re looking for a strategic, customer-centric Marketing Manager to lead marketing for U.S. vertical segments - including hospitality, multi-unit housing, military, and private amenities - with a strong emphasis on priority hospitality key accounts. This role owns and executes integrated, full-funnel marketing strategies that drive growth, engagement, and brand equity across the Life Fitness and Hammer Strength portfolio.

Both strategic and hands-on, this role leads campaign development, adapts global programs for U.S. relevance, and creates content that resonates with vertical audiences and key accounts. Reporting to the U.S. Sr. Marketing Manager, the Marketing Manager partners closely with Sales, Product, Revenue Operations, and Global Marketing to ensure alignment, impact, and measurable results.

This is a hybrid position based out of our Global HQ in Rosemont, ILM/F are remote and T/W/Th are in-office collaboration days #LI-Hybrid Vertical & Strategy Ownership Lead marketing strategy and execution across U.S. vertical segments, serving as the primary vertical subject matter expert.

Develop annual marketing plans aligned with U.S. sales goals, global brand strategy, and customer insights.

Campaigns, ABM & Performance Activate and scale Account-Based Marketing (ABM) programs for priority key accounts, including global and U.S.

-specific efforts.

Localize global campaigns and develop U.S.

-specific initiatives tailored to buyer behavior and market dynamics.

Define KPIs, track performance, and optimize programs to drive ROI.Content, Brand & Messaging Create compelling, customer-centric content and tools across digital, email, social, events, and experiential channels.

Ensure messaging and creative assets consistently reflect the voice of the customer and Life Fitness / Hammer Strength brand standards.

Cross-Functional Leadership & Execution Partner with Sales, Product, Revenue Operations, and Global Marketing to align priorities and execution.

Manage project timelines, budgets, vendors, agencies, and internal/external stakeholders.

Contribute to broader team initiatives and share best practices across marketing partners.

What You’ll Bring BA/BS in Marketing, Business, or related field (MBA preferred).8+ years of marketing experience with ownership of integrated, B2B campaigns.

Demonstrated success developing Account-Based Marketing (ABM) programs to support key accounts.

Strong understanding of complex B2B sales cycles and vertical/segment-based marketing.

Proven ability to partner closely with Sales and cross-functional stakeholders.

Excellent communication, project management, and presentation skills.

Proficiency in Microsoft Office;
Salesforce and marketing automation tools (e.g., Pardot) preferred.

Familiarity with Adobe Creative Suite and AI marketing tools is preferred.

Passion for fitness and familiarity with Life Fitness / Hammer Strength products.

At Life Fitness / Hammer Strength, we think customer first, play as one team, and raise the bar on fitness innovation—in the gym and in every corner of our facilities. We persevere and get it done, with a clear purpose to inspire each other to live healthier lives. If you’re ready to bring out the best in people while powering the future of fitness manufacturing, we invite you to apply.

Want to take the next step in your career? Life Fitness / Hammer Strength takes pride in our talented employees and believes in providing opportunities for further growth and advancement. We encourage you to test your strengths, push your limits, and unleash your potential. If you feel the position is right for you, we invite you to apply. We’ll work with you closely to support you throughout the hiring process.

If your CV/ resume shows that your skills and experience have synergy with the job description, then we’ll hop on a call to get to know you and your experience and discuss the position in more detail. If it’s not the right opportunity this time, we’ll always let you know.

At Life Fitness / Hammer Strength, we believe in taking care of our team with a comprehensive total rewards package…