Marketing Manager

The Fay Group is a fully integrated real estate and mortgage services firm, bringing together the strength and expertise of two complementary holding companies – Fay Financial and Genstone Holdings. Since its founding in 2008 as a special servicer, The Fay Group has grown into a diversified enterprise overseeing more than $46 billion in assets on behalf of over 50 institutional clients.

Powered by data, technology, and a team of 1,100+ professionals across 10 U.S. locations, the organization delivers coordinated solutions across the full spectrum of real estate and lending services – including loan servicing, property management, mortgage originations, renovations, and insurance.

From asset creation and loan management to renovations and real estate brokerage services, The Fay Group offers end-to-end capabilities under one platform. This comprehensive approach delivers flexibility, transparency, and performance across multiple asset classes, supporting both clients and customers in all market and interest rate environments.

Reporting to the VP, Marketing, this position is responsible for supporting the planning, execution and measurement of marketing programs that drive customer acquisition, retention and brand awareness across assigned Business Units. This role oversees daily marketing operations, creates content and communications, and collaborates with internal teams to ensure alignment with company objectives and compliance standards.

The Marketing Manager oversees campaign development and delivery, including audience targeting, creative production, channel execution and performance tracking, while ensuring consistent brand messaging and regulatory compliance. This role collaborates with the full Marketing Team as well as broader leadership to provide tactical guidance and ensure seamless execution of marketing initiatives across the organization. This role has the potential to evolve into a people leadership position, with responsibilities that may include team management, performance oversight and employee development.

• Bachelor’s Degree in Marketing, Communications, Business or related field
• 5+ years’ progressive marketing experience with 2+ years in financial services, mortgage lending or related industry experience
• Proven experience executing campaigns across multiple channels (digital, social media, email, events, print)
• B2C Lead Generation and measurement experience required; B2B Lead Generation is strongly preferred
• Strong writing skills with demonstrated ability to create public-facing content (ads, newsletters, website, blog articles, press releases, etc.)
• Prior experience in brand/ reputation management (online reviews and Google Business Profiles) preferred
• Familiarity with CRM systems (e.g., Total Expert, Microsoft Dynamics 365), marketing automation tools and analytics platforms (GA4, social media management tools, etc.)
• Experience with graphic design software (Canva or similar) and AI Tools (Microsoft Pilot) are preferred
• Previous experience managing people and leading teams strongly preferred
• Advanced skills and experience in MS Word, Excel and Power Point
• Strong verbal and written communication skills
• Strong interpersonal skills with the ability to collaborate effectively with multiple stakeholders across the organization
• Strong analytical skills
• Solid decision-making abilities coupled with sound judgment
• People management skills with the ability to coach and train others
• Strong time management skills
• Ability to prioritize numerous tasks and manage shifting priorities
• Client focused with strong execution skills and results orientation
• High-level of precision with attention to detail and consistency
• Flexible, open to change, ability to learn new things quickly
• Ab…