Senior B2B Marketing Manager

You're a strategic, curious, and forward-thinking B2B marketer who loves turning big-picture ideas into smart, measurable action. In this role, you'll have the opportunity to shape how the Academy connects with industry partners, healthcare innovators, data stakeholders, and the broader musculoskeletal community. You'll bring market insights, customer needs, emerging technology, and performance data together to uncover opportunities, build stronger strategies and systems, and create marketing experiences that drive real growth and meaningful impact.

If this sounds like you, please read on!

The Senior B2B Marketing Manager oversees business-to-business marketing for the Academy, including Commercial Solutions, exhibits, sponsor ships, business development, Career Center B2B efforts, and the family of AAOS data Registries, including the American Joint Replacement Registry (AJRR), American Spine Registry (ASR), Shoulder & Elbow Registry (SER), Musculoskeletal Tumor Registry (MsTR), and Orthobiologics Registry (O ). This role also provides consultative marketing support for other B2B-related programs, products, and projects as assigned.

This position partners closely with internal clients and peers across Marketing, Communications, and Membership to identify growth opportunities, develop demand generation strategies, and support revenue-generating initiatives across the Academy. The Senior B2B Marketing Manager plans, develops, and implements integrated marketing campaigns for assigned AAOS products, services, programs, and business opportunities, ensuring marketing objectives are met through strategic planning, strong execution, performance measurement, and continuous optimization.

• Lead and evolve AAOS' B2B marketing strategy, ensuring clear positioning, value messaging, future planning, and alignment with industry trends and the Academy’s mission.
• Develop and execute integrated, omni-channel marketing plans for assigned AAOS products, programs, services, research initiatives, and business opportunities, including B2B-focused Linked In campaigns and go-to-market strategies.
• Build strong relationships with product owners and business line leaders, serving as a strategic marketing partner through regular communication, reporting, consultation, and data-driven recommendations.
• Manage marketing projects from planning through execution, including timelines, creative strategy, promotional schedules, copy development, approvals, vendor coordination, and collaboration with internal teams and AAOS channels.
• Coordinate and support the development, deployment, versioning, and performance tracking of email campaigns through Hub Spot and social campaigns through Sprout.
• Use key performance metrics, dashboards, Power BI reporting, and campaign results to evaluate effectiveness, optimize performance, and provide meaningful insights to leadership and product owners.
• Manage project-related expenses, develop budgets, maintain financial reports, and prepare forecasts and recommendations to support short- and long-term budget planning.
• Prepare or coordinate competitive market analyses, promotional recommendations, campaign results, marketing strategies, and related presentations for AAOS staff, committees, or governance groups as needed.
• Support continuous improvement efforts related to marketing operations, workflow optimization, automation, data governance, reporting efficiency, and marketing technology integration.
• Assist with marketing planning and coordination for the AAOS Annual Meeting and other external society conferences or trade shows, including planning, promotion, meeting preparation, attendance, and budgeting as needed.
• Traffic marketing materials through internal and external approval…