Sales Director - Club & Mass Channel

About Evergreen Waffles

We’re Evergreen, and we make waffles that are craveworthy first and quietly nutritious behind the scenes. What started in 2018 with a mom, a mission, and a waffle maker has grown into two waffle lines, placement in over 8,000 stores nationwide, and one of the fastest‑scaling brands in the U.S. We’re on a mission to reinvent breakfast—and we’re looking for team members who are passionate, creative, and love to hustle.

• Grow Evergreen’s Club & Mass channel—driving distribution, velocity, and revenue across key partners like Target, Walmart, Costco, and Sam’s Club.
• Build and lead joint business plans that unlock win‑win growth for both Evergreen and our retail partners.
• Turn insights into action—using data to spot opportunities, solve problems, and tell a compelling growth story.
• Drive smart, effective promotion and pricing strategies that fuel trial, repeat, and real household penetration.
• Lead relationships with buyers and brokers—showing up as a trusted partner and pushing for bigger, better outcomes.
• Partner cross‑functionally to bring new items to life—from innovation to shelf—with strong, clean execution.
• Stay close to the shelf—ensuring strong in‑stock, great merchandising, and support plans to drive consistent in‑store performance.
• Bring a builder mindset—helping shape how we scale the channel and the way we go to market.

• 8‑12+ years of CPG sales experience, with deep expertise in Club, Mass, or large‑format retail.
• Proven track record of driving growth with major retailers (Target, Walmart, Costco, Sam’s Club).
• Strong strategic mindset paired with hands‑on execution ability.
• Experience leading broker networks and influencing cross‑functional teams.
• Deep understanding of high‑velocity retail environments, trade strategy, and category management.
• Strong analytical capabilities and comfort using data to drive decisions.
• Entrepreneurial mindset—comfortable operating in a fast‑paced, high‑growth environment.

• Competitive base salary of $130,000–$160,000 per year depending on experience, knowledge, skills, abilities, market alignment in your area, and internal alignment with our team
• Bonus potential, aligned with experience, scope, and the opportunity to make a real impact
• Medical, dental, vision, and base life insurance — 50% of premiums paid by the company
• 401k with 4% company match
• Self‑managed PTO and paid company holidays
• Voluntary/supplemental life, critical illness and accident insurance
• Flexible health and dependent care spending account plans
• Instacart membership