General Manager – Design Solutions; Creative Director

Position: General Manager – Design Solutions (Creative Director)
Location: Vasanthanagar

About the Company

Swiggy Instamart, is building the convenience grocery segment in India. We offer more than 40000 items to our customers within 10-15 mins. We are striving to augment our consumer promise of enabling unparalleled convenience by making grocery delivery instant and delightful. Instamart has been operating in 120+ cities across India and plan to expand to a few more soon. We have seen immense love from the customers till now and are excited to redefine how India shops

About the Role

Instamart is looking for a visionary, high-caliber General Manager – Design Solutions to serve as our Creative Director. In this senior leadership role, you will champion visual excellence, orchestrate cross-functional creative outputs, and raise the benchmark for quick-commerce brand storytelling.

You will lead, inspire, and scale a multi-disciplinary team encompassing Visual Design, Motion Graphics, Animation, Content, VFX, and Creative Visualisation. This role requires a rare blend of elite craft expertise, strategic business acumen, and rigorous operational management. As a custodian of our culture, you will embody Swiggy’s core operating principles—ensuring that while we think big, we always keep the consumer first, stay humble in our execution, and never settle for status-quo design.

Responsibilities:

Creative Leadership & Talent Cultivation

Never Settle on Craft:
Serve as the ultimate custodian of the Instamart brand aesthetic on the Instamart app, continuously pushing past previous creative limits and raising the benchmark for taste and visual innovation.
Inspire with Humility:
Lead a high-performing multi disciplinary team by example. Be humble, stay grounded in your leadership, and foster a psychologically safe culture where the team can experiment, learn, and grow.
Always Curious, Always Learning:
Encourage continuous upskilling across advanced grid systems, 3D composition, visual design trends and cutting-edge motion workflows, ensuring the team stays ahead of industry trends.

AI Integration & Innovation Excellence

Workflow Inculcation:
Systematically integrate state-of-the-art Generative AI technologies into our existing studio workflows to optimize the end-to-end creative pipeline.
Mundane Workflow Automation:
Mandate and drive 100% adoption of AI tooling across the entire creative team. Empower every member to automate repetitive, low-leverage execution tasks (e.g., resizing, basic rotoscoping, asset variation generation).
Push Boundaries with AI:
Leverage advanced AI platforms to accelerate rapid prototyping, visual exploration, and mood-boarding—using technology to unlock bolder ideas and highly innovative visual concepts.
Culture of AI Excellence:
Establish and cultivate a center of excellence for AI within the studio. Lead regular training, define ethical usage frameworks, and benchmark your team against global best practices in tech-driven design.

Strategic Solutions & Cross-Functional Collaboration

Consumer Comes First:
Partner with Product, Growth, and Category Marketing to solve complex commercial problems, ensuring every visual artifact serves to delight and clarify the user journey.
Think Big & Win-Win:
Ideate and pitch ambitious, blockbuster visual universes for mega festive IPs (e.g., Diwali, Navratri, Rakhi, Holi), creating shared value for our brand partners, vendors, and business ecosystems.
Disagree and Commit:
Actively participate in strategic creative debates with cross-functional leaders. Bring a strong voice to the table to stand up and disagree when necessary, but commit fully once a unified direction is chosen.

Operations, Production, & Scaling

Move Fast & Deliver Results:
Standardize operational pipelines to manage high-volume creative requests, acting with the speed, agility, and urgency required to thrive in a hyper-growth quick-commerce environment.
Do More with Less:
Architect scalable design automation and asset-generation frameworks. Practice high resourcefulness and efficiency to maximize creative throughput without compromising on quality or premium aesthetic value.
Integrity in Execution:
Lead with transparency and accountability, ensuring the highest level of…