Marketing and Communications Specialist

Job Details Level: Experienced

Job Location:

LA GRANGE, IL 60525

Position Type:
Full Time Education Level: 4 Year Degree Salary Range: $55,000.00 - $65,000.00 Salary/year

Job Category:
Marketing

JOB TITLE:

Marketing & Communications Specialist

DEPARTMENT:
Recreation

SUPERVISION:
Reports directly to the Director of Recreation.

SALARY: $55,000 - $65,000/DOQ

FLSA:
Exempt

The Marketing & Communications Specialist is responsible for planning, developing, coordinating, and implementing the Park District's marketing and communications initiatives. This position promotes Park District programs, facilities, events, services, and community engagement through strategic marketing, digital communications, public relations, sponsorship development, and brand management.

The Marketing & Communications Specialist develops comprehensive marketing campaigns, manages the District's digital presence, oversees website content, coordinates public information efforts, and ensures consistent branding across all communication platforms. This position works collaboratively with all departments to develop marketing strategies that increase participation, enhance community awareness, and support the District's mission and strategic goals.

The employee exercises considerable independent judgment while working within established policies and procedures and is evaluated based on the effectiveness of marketing campaigns, communication strategies, customer engagement, project management, fiscal responsibility, and overall quality of work.

• Bachelor's Degree in Marketing, Communications, Public Relations, Advertising, Graphic Design, Journalism, or a closely related field is preferred.
• Minimum of three (3) years of progressively responsible experience in marketing, communications, public relations, digital marketing, or a related field, or any equivalent combination of education, experience, and training that provides the required knowledge, skills, and abilities.

Must possess or obtain CPR/AED and First Aid certification within ninety (90) days of hire.

Must possess a valid Illinois Driver's License.

• Develop, implement, and evaluate the District's annual marketing and communications plan.
• Coordinate marketing efforts for all departments, programs, facilities, events, and services.
• Develop marketing strategies that increase participation and community engagement.
• Collaborate with department staff to identify promotional opportunities and marketing priorities.
• Maintain the District's brand identity and ensure consistency across all communication platforms.
• Coordinate production schedules for marketing materials.
• Manage marketing calendars and promotional timelines.
• Measure campaign effectiveness and recommend improvements.

• Manage all Park District social media platforms.
• Create and schedule engaging digital content.
• Manage the District website including content updates, news releases, calendars, and program information.
• Coordinate email marketing campaigns.
• Monitor website and social media analytics.
• Ensure digital communications meet accessibility standards whenever practical.
• Stay current on emerging marketing trends and communication technologies.

• Prepare and distribute press releases.
• Serve as a communications liaison with local media.
• Coordinate public announcements and community messaging.
• Assist with communication during emergencies or service interruptions.
• Promote positive public awareness of District programs and initiatives.
• Attend community meetings and events as assigned.

• Develop and maintain sponsorship opportunities for District programs and events.
• Assist Recreation staff with sponsorship recruitment and…