Marketing Coordinator - College of ACES, University of Illinois Extension

University of Illinois Extension - Unit 6, Matteson

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Everything we do is designed to improve the quality of life of the people in the state of Illinois, across the nation, and around the world. We discover, develop, translate, and disseminate knowledge to address societal concerns and train the next generation of experts and leaders in a way that empowers them to expand the boundaries of science to higher levels of understanding and influence.

Be a part of our story. Through learning partnerships that extend knowledge and change lives, University of Illinois Extension provides educational programs aimed at making life better, healthier, safer, and more profitable for individuals and their communities. Illinois Extension has operated continuously for more than 100 years connecting the citizens of Illinois to their land-grant university by providing educational programming around the state.

University of Illinois Extension is based in the College of ACES and works with all colleges and units of the University of Illinois at Urbana‑Champaign.

Administratively responsible to the County Extension Director and the Assistant County Extension Director, supports the Unit 6 mission, priorities, and initiatives by creating and designing educational, information, and promotional digital content and print materials, and contributing to plans to advance the unit's visibility within Cook County.

• Creates, develops, organizes, and disseminates innovative marketing materials for various channels, including writing and/or designing marketing communication materials for and across the Unit
  6. Materials include, but are not limited to, newsletters, emails, blog posts, digital signage, brochures/flyers, social media graphics, web content, signage, and annual reports in compliance with the Extension Mar Com state team.
• Weekly marketing updates.
• Define publicity goals, analyze metrics, and prepare regular, timely marketing campaign reports, including print, digital, and social performance metrics in cooperation with the Digital Strategy Coordinator; develop appropriate reporting mechanisms to facilitate easy and regular, actionable analysis of tactical performance.
• Participate in and prepare marketing and communications training sessions for colleagues throughout the organization related to publicity and publication management.
• Assists in researching, creating, and executing strategic marketing and communications plans for individual programs, while increasing their brand awareness, in alignment with unit marketing campaigns in compliance with the Extension Mar Com state team.
• Provides quality assurance on marketing materials, including copyediting and checking proofs during production stages, and reviews the quality of final products in compliance with the Extension Mar Com state team.
• Contributes, as part of a team, to the maintenance of the Unit's social media presence, including content creation, scheduling, and publishing in compliance with the Extension Mar Com state team.
• Tracks and analyzes the Unit 6 website and social media statistics for optimization; measures social media analytics; reports and recommends changes in social media strategy; and provides counsel to the Unit 6 educator teams.
• Develops and manages databases for data collection, analysis, reports, and grants; oversees the collection of data for reporting purposes and prepares periodic reports; formulates, monitors, and regularly reports on the marketing budget; assists in writing grant proposals.
• Helps with oversight of marketing-related equipment (camera, banners, tablecloths, and other promotional materials, etc.).
• Comply with all University of Illinois Extension Affine Action/Equal Opportunity policies and guidelines; assists Unit staff with data collection for Affine Action, Gender, and Targeted reports.
• Performs other related duties as assigned.

To perform the functions of this position, the employee will be required to perform work both within an office and outside in the communities that are served and must have the capability to travel from one…