Manager, Membership

Responsibilities

• The Manager, Membership Recruitment is responsible for leading strategies and hands‑on execution to grow membership by driving acquisition and conversion across individual and group membership channels.
• This role owns the membership pipeline from prospect to new member, including acquisition campaigns, conversion optimization, and group membership development.
• The Manager defines the acquisition roadmap, establishes funnel performance targets, and executes against them.
• This role partners closely with the Manager, Membership Engagement and Retention to ensure seamless onboarding and coordinated lifecycle handoffs, and leads reacquisition strategies for long‑lapsed members.

• Bachelor’s degree in business, marketing, communications, or a related field, or equivalent experience.
• Minimum of 5 years of experience in membership growth, business development, or acquisition marketing.
• Experience developing and executing acquisition campaigns and growth strategies.
• Experience managing group membership or business development initiatives preferred.
• Experience supporting global or international membership audiences preferred.
• Technical skill proficiency with CRM/AMS systems and database management.
• Experience with email marketing and automation platforms.
• Strong working knowledge of digital marketing tools, including paid media and retargeting.
• Experience with performance metrics such as conversion rates and cost per acquisition.
• Experience managing vendors, campaigns, and budgets preferred.
• Familiarity with Microsoft Dynamics, Microsoft Office Suite, and tools such as Canva preferred.