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Job Description & How to Apply Below
This role offers an opportunity to lead a large-scale regional business with end-to-end ownership and strong cross-functional exposure.
Key Responsibilities
1. P&L Ownership (Top Line & Bottom Line)
Drive overall revenue growth and profitability for the West Zone
Own and deliver on sales targets, margins, and cost efficiencies
Continuously track and improve business performance metrics
2. Regional Leadership
Lead and mentor Branch Heads across the region
Align teams with organizational vision, strategy, and goals
Build a high-performance, accountable, and growth-driven culture
3. Multi-Channel Business Management
Drive performance across all key business formats:
Large Format Retail (LFR)
Key Accounts
Distribution / General Trade
Multi-Brand Outlets (MBO)
Exclusive / Branded Outlets
CSD
Ensure strong execution for both Sell-In and Sell-Out
4. Sales Strategy & Execution
Develop and implement region-specific growth strategies
Identify new business opportunities and expand market share
Ensure robust forecasting, planning, and execution
5. Stakeholder Collaboration
Work closely with Marketing, Customer Service, and Commercial teams
Drive alignment on campaigns, promotions, and customer initiatives
Ensure seamless execution across functions
6. Market & Customer Development
Build strong relationships with key customers and partners
Strengthen brand presence and regional market penetration
Track competition and market trends to stay ahead
7. Operational Excellence
Ensure efficient execution across branches and channels
Drive process adherence, governance, and compliance
Optimize supply chain coordination and service levels
Ideal Candidate Profile
MBA from a tier-1 B-school with 12-20 years of experience preferably from consumer goods and FMCG industry
Previous stint in marketing or HO role is desired
Proven experience in managing regional / zonal business operations
Strong track record of delivering P&L targets
Experience across multi-channel sales (LFR, GT, KA, MBO, etc.)
Excellent leadership and team management skills
Strong stakeholder management and cross-functional collaboration ability
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