Product Manager - NES; Downstream Marketing

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Published on:
Feb 19, 2026

Country:
United States

Company:
Luminex Corporation

Job Category:
Marketing

Employment type:

Regular Full Time

Diasorin is a global leader in diagnostic solutions, pushing the boundaries of science and technology to create cutting‑edge tools that improve healthcare worldwide. With a legacy spanning over 50 years, we've earned our reputation for excellence by developing innovative diagnostic assays and instruments that are trusted by healthcare providers around the world.

Our broad offering of diagnostic tests and Licensed Technology solutions, made available thanks to ongoing investments in research, positions us as the player with the widest range of specialty solutions in the sector and identifies us as the “Diagnostics Specialist.”

Impactful Work:
When you join Diasorin, you become part of a team that's dedicated to improving lives. Your contributions will directly impact patient care, making a meaningful difference in the world.

Global Reach & Innovation:
Our work transcends borders. Joining Diasorin means collaborating with colleagues from all over the world, expanding your horizons, and contributing to global healthcare solutions at the forefront of the diagnostic industry.

Diverse and Inclusive Culture:
We believe in the strength of diversity, and our inclusive culture reflects this commitment. We value your unique perspective and offer a supportive, collaborative environment where everyone can thrive.

Join Our Team:
If you're passionate about innovation, diversity, and making a positive impact on healthcare, Diasorin is the place for you. We're looking for passionate and talented individuals who are ready to embrace new challenges and drive healthcare solutions forward.

Are you ready to be part of a dynamic team that's shaping the future of diagnostics? Join Diasorin and become a catalyst for change in the world of healthcare. Apply today and be a part of our exciting journey toward a healthier, more connected world. Together, we can make an impact!

The Product Manager – (Downstream Marketing) drives commercialization and growth for Diasorin’s Near-Patient and Emerging Solutions portfolio across the U.S. market. This role focuses on downstream marketing strategy, product positioning, and market adoption, ensuring successful execution of launch and lifecycle initiatives in alignment with global NES objectives.

• Develop and implement downstream marketing plans to drive awareness, adoption, and revenue growth of NES diagnostic solutions.
• Translate complex scientific and technical features into compelling customer value propositions, messaging, and promotional content tailored to multiple customer segments (laboratories, hospitals, clinics, and physician offices).
• Partner with global marketing, sales leadership, and technical teams to ensure strong market entry and consistent communication throughout the launch cycle.
• Create impactful tools, training, and collateral to support the field sales organization in positioning NES products effectively.
• Monitor market trends, competitive activity, and customer feedback to identify opportunities for differentiation and continuous improvement.
• Lead the development of multichannel marketing campaigns (digital, events, thought leadership) to strengthen Diasorin’s brand presence in point-of-care and rapid diagnostics.
• Work closely with Regulatory, Medical Affairs, R&D, and Operations to align messaging, ensure compliance, and maintain product supply continuity.
• Define key metrics and monitor marketing campaign effectiveness, pipeline health, and product line performance to inform future strategies.
• Build distributor toolkits (slides, one-pagers, email copy, demo scripts).

Ensure distributors are aligned on positioning, use cases, and value.

Support co-marketing efforts like joint webinars, events, and campaigns.

• Bachelor’s degree in Marketing, Business, Life Sciences, or related field; MBA preferred.
• 5+ years of experience in product management or…