Senior Product Marketing Specialist - Software

Overview

We’re hiring a Senior Product Marketing Specialist to join and help shape a newly established Product Marketing function at UL Solutions. This senior individual contributor role is ideal for a PMM who thrives in ambiguous, build-from-scratch environments.

You’ll own product marketing initiatives for your products across positioning, go-to-market, enablement, and insights while also helping build systems, establish standards, and define roles and responsibilities that scale. You’ll partner closely with Product, Sales, Engineering, and Marketing to turn technical capabilities into differentiated market narratives and measurable business outcomes.

This role is perfect for someone who enjoys learning, has a knack for building systems, believes in and understands the value of Product Marketing, and approaches work with a positive attitude.

• Messaging, Storytelling & Creative Leadership — 30%
• Own positioning, messaging, and narrative for priority products/solutions.
• Bring complex, technical products to life through strong storytelling and creative concepts that resonate with both technical and non-technical audiences.
• Set the bar for content quality (value props, narratives, launch assets, web copy, case studies, battle cards).

• Go-to-Market Leadership & Business Impact — 25%
• Own GTM strategy and execution for complex, technical offerings.
• Support customer acquisition and retention through differentiated positioning and targeted programs across the buyer journey.
• Ensure alignment with demand gen, field marketing, and product teams, and other relevant stakeholders to deliver measurable pipeline and revenue impact.

• Sales Partnership & Enablement — 20%
• Serve as a strategic partner to Sales leadership; maintain a tight feedback loop on wins/losses, objections, and competitive moves.
• Build enablement tools and training that improve confidence, consistency, and win rates across regions and segments for Sales and CS.
• Measure adoption and impact; iterate continuously.

• Market, Customer, & Competitive Intelligence — 15%
• Lead assessment of opportunities, buyer needs, competitive dynamics, and regulatory trends.
• Synthesize insights from customers, Sales, Product, and SMEs to inform roadmap and business strategy.

• Product Marketing Strategy & Function Development — 10%
• Help define and evolve PMM operating models, engagement frameworks, and success metrics.
• Educate your cross-functional partners on PMM scope, value, and best practices.
• Help ideate on and build repeatable systems for messaging, launches, enablement, and go-to-market execution.

• 6+ years of product marketing (or closely related) experience with end-to-end ownership of strategy and execution.
• Bachelor's Degree
• Background in technical, B2B, SaaS, engineering-driven, or regulated industries.
• Demonstrated success working in ambiguous or evolving environments.

• Exceptional positioning, messaging, and narrative development.
• Strong creative chops—skilled at making technical products engaging and accessible.
• Cross-functional leadership and influence without formal authority.
• Program planning and prioritization across multiple initiatives.

• Builder’s mindset: you are comfortable creating systems, not just operating within them.
• High learning agility across technical, scientific, and regulatory domains.
• Positive, collaborative attitude with a bias for action; low-ego, high-ownership.
• Comfortable educating stakeholders and raising PMM maturity across the org.
• Proficient with Microsoft Office and modern collaboration tools.
• Operates independently while navigating complex stakeholder environments.

We recognize that no candidate will bring all of this experience. We’re looking for someone excited to grow, build, and evolve alongside us. While not required, the following would be strong differentiators:

• Industry experience in technical, regulated, or science-based domains (e.g., TIC/compliance, safety, engineering, energy, industrial, healthcare, manufacturing).
• Prior experience building, scaling, or maturing a Product Marketing function, especially where PMM was new or…