Ecommerce Manager

The E-commerce Manager plays a key role in shaping the strategy and evolution of LANA’s digital business. This role focuses on identifying opportunities for growth, improving the customer journey, and guiding website enhancements in close partnership with the Director of Marketing and E-commerce.

This person brings a strong mix of analytical thinking and technical understanding. They are able to step back, assess performance, and clearly define what should be improved across the site. They partner with internal teams and external development resources to ensure the right initiatives are prioritized and executed effectively.

• Partner with leadership to develop and refine overall ecommerce strategy
• Analyze site performance across key metrics including conversion, AOV, funnel behavior, and customer engagement
• Evaluate traffic sources and channel performance using tools such as GA4 to understand what is driving growth and where opportunities exist
• Identify trends, gaps, and opportunities, and recommend clear actions to improve performance
• Identify opportunities to strengthen loyalty, retention, and customer sign-up strategies

• Evaluate the end-to-end customer journey and identify opportunities to improve conversion and usability
• Provide strategic direction on navigation, PDPs, PLPs, and overall site experience
• Prioritize initiatives that will have the greatest impact on performance

• Define and scope website enhancements across functionality, UX, and backend processes
• Translate business needs into clear requirements for external development partners
• Guide prioritization of development work to align with business goals

• Guide SEO strategy and identify opportunities to improve search visibility, site structure, and content performance
• Use search and traffic data to inform optimization efforts

• Provide direction on inventory positioning, product visibility, and assortment strategy
• Use data to inform decisions around product prioritization, sell-through, and site merchandising

• Identify opportunities to elevate PDP content, imagery, and overall product storytelling
• Partner with creative and merchandising teams to improve product page performance

• 3 to 5+ years of experience in ecommerce
• Strong analytical skills with experience using tools such as GA4 to evaluate traffic, channel performance, and onsite behavior
• Ability to translate data into clear insights and actionable recommendations
• Experience working with external development teams and guiding technical priorities
• Strong understanding of UX, merchandising, and digital customer behavior
• Tech-savvy with the ability to quickly learn new systems (Big Commerce, Net Suite a plus)
• Ability to think strategically while staying connected to business impact
• Highly organized with strong attention to detail
• Clear communicator who can influence decisions and drive alignment across teams
• Experience in fashion, jewelry, or a consumer brand is a plus