XTANDI HCP and Patient Marketing Lead

Astellas is a global life sciences company committed to turning innovative science into VALUE for patients. We provide transformative therapies in disease areas that include oncology, ophthalmology, urology, immunology and women's health. Through our research and development programs, we are pioneering new healthcare solutions for diseases with high unmet medical need. Learn more at

Are you driven to make a real difference in the lives of patients?

We're seeking passionate individuals who thrive in dynamic environments, embrace new ideas, and aren't afraid to take intelligent risks. People who act with unwavering integrity and are deeply committed to making a tangible impact.

Background:

The XTANDI HCP and Patient Marketing Lead role is a critical member of the U.S. Brand team, leading Astellas’ flagship prostate cancer business.

This team leader is responsible for all HCP and Consumer Marketing efforts, in collaboration with functional partners, internal/external stakeholders (i.e. Pfizer co-promote partnering teams, Global Value Delivery teams, Sales, Insights & Analytics, Medical Affairs, Market Access, Regulatory and Agency partners).

• High proficiency in Leadership
• Strategic Thinking
• People Management/Coaching
• High competency in Collaboration and verbal/written Communication
• Managing 5 direct reports.

• Creating 3-year strategic brand plans. Overseeing and guiding commercial tactical plans across HCP and Consumer Marketing
• New product launch planning. Identifying insights and opportunities that drive product awareness, utilization and growth.

• Lead the development and execution of XTANDI’s strategic brand plan, tactical and omnichannel plans across HCP and Consumer to maximize the potential of XTANDI in the U.S.
• Member on the XTANDI Value Delivery CCT (Core Commercial Team) representing the U.S. alongside Brand Leads from the other strategic priority markets.
• Liaison with Medical Affairs to ensure alignment to Brand Strategies and Objectives, particularly those focused on educating HCPs on XTANDI’s data, clinical benefits and value proposition.
• Manage relationships and activities of our AOR, Media and Engagement agencies for strategy, creative and tactical plan development across all channels while ensuring agency resources are secured for successful execution.
• Guide the strategic needs of all stakeholder market research that informs our brand strategy, go-to market plans and financial forecasts.
• Partner with Insights & Analytics/OSO teams to develop, analyze and implement appropriate metrics to assess tactic and strategy effectiveness while adjusting accordingly to maximize performance across all channels.
• Drive the creation of customer engagement plans across all commercial stakeholders that drive product awareness, utilization and enhanced relationships.
• Promote strong collaboration and communication across both Astellas and Pfizer teams, identifying and recommending areas for improvement.
• Recommend and assess innovative ideas/technologies that can significantly improve brand growth, performance and value.
• Adhere to all budget management, accounting and governance policies in partnership with finance colleagues.
• Manage the A&P budget across HCP and Consumer
• Proactively focus on coaching, capability enhancement and career development of direct reports to foster personal and professional satisfaction, growth and retention

• 12+ years of relevant Pharmaceutical Industry experience in the U.S.
• Demonstrated experience in HCP, Consumer and/or Payer marketing
• Demonstrated ability as a high-level contributor and leader of multiple projects
• Oncology experience or demonstrated ability to get up to speed on new therapeutic areas quickly
• Must possess excellent communication and interpersonal skills
• Ability to present complex issues to higher level management and contribute to high-level presentations and discussions
• Must have demonstrated leadership capability leading teams and achieving business goals
• Experience successfully managing, coaching and developing people
• Must be…