Brand Marketing and Integration Manager; Vernon Hills, IL

Overview

The Mom Project is excited to partner with Rust-Oleum in their search for a Brand Marketing and Integration Manager. This role is hybrid in Vernon Hills, IL (Hybrid M, T, W in office, Th/Fri Remote).

Rust-Oleum Corporation is a worldwide leader in protective paints and coatings for both home and industry. We offer a wide range of products, including decorative fashion paints, durable industrial roof repair coatings, and our famous rust-fighting formula that started it all.

The Brand Marketing and Integration Manager manages the development and execution of Rust-Oleum’s pro-focused and industrial brand and marketing strategies across assigned product platforms, supporting growth within professional, trade, and channel-driven environments. Translates pro customer, competitive, and category insights into compelling brand narratives, messaging frameworks, and campaign strategies that connect product strategy to marketing activation. Develops creative briefs and partners with internal teams and external agencies to bring big ideas to market, ensuring integration across pro and multi-channel touchpoints and alignment with brand positioning.

Owns the end-to-end campaign workflow, driving cross-functional collaboration with Product, Sales, and Marketing to deliver on-time, on-budget, and on-brand execution in support of commercial and category objectives.

Responsibilities

• Partner with Pro-focused Product Development, Sales, and Business Unit leaders to develop go-to-market (GTM) marketing strategies and plans that align product launches, extensions, refreshes, and growth initiatives with professional customer needs and marketing activation.
• Translate business, market, and pro customer insights into clear brand positioning, value propositions, and integrated marketing plans that support brand, category, and commercial growth within professional channels.
• Lead the development of campaign strategies and creative briefs tailored to professional audiences, clearly defining objectives, target segments (e.g., contractors, installers, dealers), key insights, and success metrics.
• Partner with creative agencies and internal teams to develop breakthrough, pro-relevant ideas and campaigns that bring brand strategy to market and drive measurable impact across pro touchpoints.
• Manage the end-to-end campaign process, from concept and creative development through asset delivery, ensuring alignment with business strategy, timelines, budgets, and professional channel execution.
• Collaborate across marketing teams to ensure cohesive messaging and activation across pro and multi-channel environments, including sales, digital, trade, retail, and partner-led touchpoints.
• Serve as the primary brand marketing liaison to Product for assigned categories, ensuring marketing initiatives support pro-centric commercial objectives, growth logic, and in-market execution.
• Coordinate cross-functional input from Product, Sales, and Marketing to deliver cohesive pro-focused GTM plans.
• Monitor brand health, campaign performance, KPIs, and pro category trends; partner with analytics and insights teams to optimize messaging, media, and activation across professional channels.
• Contribute to the development of frameworks, tools, and processes that improve pro-focused campaign planning, creative alignment, speed to market, and marketing efficiency.
• Support brand architecture, identity, and positioning initiatives led by the Director, ensuring consistency and relevance across assigned product platforms and audiences.

Skills And Qualifications

• Bachelor’s degree in Marketing, Communications, Business, or a related field.
• 7-10 years of progressive marketing experience, with a strong background in industrial, B2B, or trade-driven environments and audiences, including expertise in brand strategy, go-to-market planning, and integrated campaign development.
• Demonstrated understanding of product commercialization and launch planning for professional audiences, including contractors, installers, dealers, distributors, or other skilled trade or enterprise customers.
• Experience partnering cross-functionally with Product, Sales, Trade, and Marketing teams to…