Senior Manager Brand Strategy

We are looking for a strategic storyteller who explores the intersections of marketing, branding, and creative partnerships. The Senior Manager, Brand Strategy evolves and advocates for UL Solutions brand strategy to power go‑to‑market effectiveness. This role establishes the brand positioning, narrative architecture, and portfolio storytelling framework aligned with business strategy and deeply embedded in how we take our solutions to market— ensuring UL Solutions shows up with clarity, consistency, and differentiation across markets, industries, and customer touchpoints.

Operating at the intersection of Brand Experience, Growth & Business Marketing, and the broader Commercial Excellence team, this role enables GTM motions that are brand‑led, coherent, and commercially impactful. The Senior Manager also provides strategic leadership for global brand storytelling and content strategy, ensuring narratives scale effectively across channels while preserving Masterbrand integrity.

Reporting to Vice President, Brand Experience, this role serves as strategic connective tissue between GTM teams, including Brand Experience (strategy, activation, digital, operations);
Growth & Business Marketing (field, product, solutions marketing), more broadly across Commercial Excellence (sales enablement, GTM motions, market execution), and beyond, to ensure execution is brand‑led, coherent, and differentiated.