Marketing Asset Manager

Northbrook, IL (Hybrid) | Base Salary: $85,000 – $100,000 + ~10% Bonus

Sherman Residential is seeking a Marketing Asset Manager to lead portfolio-level marketing analysis and strategy across our multifamily investments.

This role sits within Asset Management — not property operations. You will evaluate marketing performance across the portfolio, identify opportunities to improve leasing outcomes, and ensure marketing strategies support each asset's business plan and financial objectives.

For professionals with 3–5 years of experience in multifamily marketing or marketing analytics, this role offers the opportunity to move beyond campaign execution and contribute directly to portfolio performance and asset value creation.

Your analysis will directly influence how marketing strategy supports leasing velocity, occupancy, and asset-level performance.

Sherman operates with a small, experienced team. Individuals are trusted to take ownership of their work, bring forward insights, and influence strategic decisions.

You'll collaborate closely with asset management, acquisitions, and third-party operators, gaining visibility into how marketing performance connects to real estate investment decisions.

This role offers the opportunity to help establish portfolio-wide marketing analytics, reporting standards, and vendor accountability systems that improve performance across the platform.

You will analyze marketing performance across the portfolio, diagnose performance gaps, and recommend strategies that improve leasing outcomes and marketing ROI.

• Conduct submarket and competitive positioning analysis
• Identify target renter profiles and demand drivers for each asset
• Provide market insights to support acquisitions and underwriting
• Connect marketing strategy directly to each asset's financial objectives

• Analyze marketing funnel performance (lead ? tour ? lease)
• Evaluate cost-per-lease, channel ROI, and traffic source performance
• Identify conversion inefficiencies and messaging misalignment
• Develop portfolio-level marketing dashboards and reporting
• Deliver executive-level insights linking marketing performance to asset NOI impact
• Evaluate advertising budgets and marketing spend allocation
• Assess ILS strategy and ranking performance
• Identify underperforming marketing channels and recommend reallocations

• Support go-to-market strategies for acquisitions and newly repositioned assets
• Monitor lease-up velocity and recommend channel adjustments during stabilization
• Provide structured reporting during takeover and absorption periods

• Use conversion data to identify where prospects drop off in the leasing funnel
• Evaluate website and digital channel performance
• Identify improvements that enhance lead conversion and leasing velocity
• Provide data-driven recommendations to operators and agencies
• Evaluate performance of digital and creative agencies
• Establish marketing KPIs and ROI expectations
• Review monthly performance reports and challenge vendors using data-driven analysis

• Develop tracking standards to improve portfolio-wide marketing attribution
• Review marketing data quality and attribution reporting across the portfolio
• Identify opportunities to improve data hygiene and reporting consistency

This role is ideal for a professional with 3–5 years of experience in marketing analytics, performance marketing, or portfolio-level marketing strategy who is ready to move beyond campaign execution.

You may currently analyze marketing performance, evaluate conversion funnels, manage digital marketing channels, or support marketing strategy across multiple products, locations, or business units. Experience in multifamily, real estate, marketplace businesses, or other data-driven marketing environments is valuable but not required.

You're comfortable working with…