Marketing Paid Search Specialist

The Marketing Paid Search Specialist will be a key driver of our Search execution and optimization strategy. You will oversee a program rooted in incrementality, omni-channel lift, and algorithmic efficiency. You will manage the day-to-day operations of our Search, Shopping, PMAX, and App campaigns, translating high-level strategy into tactical excellence and leading data-driven optimizations to drive business growth. This is an on-site role, requiring you to be in the Crate HQ office Monday through Thursday with the flexibility to work remotely on Fridays.

• Own the end-to-end setup of Search, Shopping, and PMAX campaigns, ensuring clean execution and ongoing optimization of bids, creative and targeting strategies
• Conduct daily pacing and performance checks to ensure budgets are scaling toward monthly targets and hitting KPIs (ROI, CPA)
• Partner with Martech and Feed management team to ensure product feeds are optimized, error-free, and driving maximum visibility for high-priority categories
• Support internal weekly and monthly performance shareouts, moving beyond "what happened" to "why it happened" and identifying "what we do next" using MMM, Adobe and platform insights
• Execute A/B tests and Experiments (structure, bidding signals and strategies, copy and creative) to improve efficiency and incrementality of our programs
• Support measurement team with geo lift testing to inform MMM
• Partner closely with SEO, eCommerce, and Merchandising teams to ensure search coverage aligns with organic trends, site inventory, and broader business priorities

• High-level "hands-on-keys" proficiency in Google Ads and Bing Ads; experience with SA360, Apple Search Ads, or Adobe Analytics is a major plus
• Proven expertise in Search and Shopping execution, including a deep understanding of auction dynamics, PMAX asset groups, and automated bidding signals
• Solid understanding of the technical side of search, including Google Merchant Center, tracking pixels, and the impact of 1P data on bidding algorithms
• A proven ability to turn raw data into actionable insights; advanced Excel expertise (Pivot Tables, VLOOKUPs/XLOOKUPs) is non-negotiable
• A passion for proving value through structured experiments and a curiosity to find the "why" behind changes in search volume or CPCs
• Sharp focus on QA and the ability to pivot between high-level project tasks and granular keyword-level adjustments without losing accuracy
• A genuine interest in how Paid Search fits into the total omni-channel funnel and a desire to learn from a senior-led team

• 2+ years of hands-on experience in SEM/Paid Search (Agency or In-house)
• Bachelor’s degree in Marketing, Advertising, Economics, or an analytical field (or equivalent work experience)
• Good proficiency with Shopping, Search and PMAX campaigns
• Retail or ecommerce experience, omnichannel a plus
• Knowledge of feed-based advertising and optimizing for high-value, omni-channel outcomes
• Agency or Brand experience managing mid-to-large scale Paid Search budgets (enterprise-level experience preferred)
• Proficiency in Excel (VLOOKUPs, pivot tables, and data modeling)