Portfolio Marketing Lead - Sustainability & Building Technologies​/Construction (BTC)

Job Description

Leads others through influence to align Sustainability and Building Technologies & Construction (BTC)-related products, services and solutions in UL Solutions portfolio to market segments and prioritizes available resources, thereby driving clarity and efficiency in go-to-market execution.

Leads others through influence to align Sustainability and Building Technologies & Construction (BTC)-related products, services and solutions in UL Solutions portfolio to market segments and prioritizes available resources, thereby driving clarity and efficiency in go-to-market execution.

Collaborates with product, solution, industry, services, sales, regional marketing, business-unit marketing functions and senior cross-functional stakeholders to break down silos and bring UL Solutions’ Sustainability and BTC portfolios to market in a way that makes sense to buyers (buying committees), sellers and influencers. Develops and understands target buyers and markets and distills information across the organization. Provides strategic direction for international go-to-market implementations, including leveraging content frameworks to attract and convert prospects and leads, enabling sales to facilitate positive customer experience, and ensuring the effectiveness of how Sustainability and BTC portfolios are promoted and sold.

• International go-to-market strategy:
  Business and marketing goals definition – With the right avenue, the go-to-market strategy is the unifying element that drives efficient execution and growth across the Sustainability and BTC portfolio of offerings. The essential needs are to identify knowledge that helps the organization grow and remain relevant in a mature market, identify unmet buyer needs across sustainability and built environment verticals and regions, and enable feature and function rationalization to build new offerings.

Responsibilities:
Size and segment global markets, align UL Solutions Sustainability and BTC portfolios to buyer/customer needs and align them with marketing, sales and product/service strategy.

• Portfolio messaging and content:
  Shift from product to customer-centricity – Ensuring that the organization delivers a consistent, customer-focused message while continuously improving messaging with insights into the entire messaging cycle is critical. Messaging must continue to evolve through a full-circle review of content, driven by insights into how the messaging organization process is performing.

Responsibilities:
Understand the differentiators for buyers and buying committees, implement customer-centric messaging methodology, and facilitate alignment on target buyers/organizations. Translate complex sustainability, safety, regulatory, technical and built environment topics into clear messaging and content.

• Bringing offerings to market:
  Marketing, product/service/solutions, sales alignment – Bringing consistency through best practices that ensure organization readiness for faster time to market enables the organization to get to market faster, measures how quickly the organization ramps up to targets and allows for monitoring above/below plan measurement that can be used as a baseline for continuous improvement.

Responsibilities:
Establish a launch tier model across the Sustainability and BTC portfolios, drive consistency in the launch process and planning, and develop launch governance.

• Personas and buyer/customer insights:
  Persona-based marketing commitment – Influence front-end ideation, development and investment, provide critical insights for better go-to-market success and allow the business to ask the right questions before investing in innovation. Customer-centricity is difficult to achieve without a deep understanding of buyers and buying committees. Buyer/customer insights drive value upstream and downstream.

Responsibilities:
Identify and isolate buyers and buying committees, lead buyer persona development, and oversee buyer persona prioritization. Apply market, customer, competitive and performance insights to shape GTM strategy, campaign planning, content development and sales enablement.

• Sales enablement:
  Customer…